Medical device digital
"Marketing is no longer about the stuff that you make, but about the stories you tell."
We’re a specialist medical device digital marketing agency that can elevate your online campaigns
These days, consumers care as much about the company they’re buying from as they do about the product itself. They seek connection and a personal touch, so how do you do this if not through exhibitions, conferences and trade shows?
The online world is changing everyday as more and more consumers turn to digital channels to learn about brands and their products. Social media, email, webinars, websites and more all help your customer get to know your brand and forge a connection, and a connection is memorable.
As a medical device digital marketing agency, we help companies to create online campaigns that work seamlessly together to achieve their business goals. We will continually monitor your campaigns, learning from the data and turning this into actionable points that will improve your campaigns, making ROI better and better.
"Less is more. Keeping it simple takes time and effort."
Social media management
Some companies are sceptical when it comes to social media marketing for medical devices. Are healthcare professionals really looking for products on social media? Surprisingly, for many the answer is yes. And even if they aren’t actively looking, they’re still there. We can manage your whole social media strategy, from planning to implementation, getting you seen and more importantly, remembered.
Due to the Covid-19 pandemic, webinars have shot up in popularity and their convenience means that they aren’t going away any time soon. Webinars are an opportunity to demonstrate who your company is to your audience, whilst providing them with significant value. We can manage the entirety of your chosen webinar, including speaker organisation, promotion, pre-recording and post reporting and promotion, or just jump in where needed.
Email campaigns are an incredibly useful tool in moving your target audience along on their customer journey. Once they have signed up to join your mailing list, they have shown an awareness and interest in your business. Emails allow you to nurture this interest and continue to engage them, eventually leading them to converting to becoming a customer. We can handle the content, design and scheduling of your email, as well as post campaign reporting.
Website development and management
Your website should be the hub of all your online activity. It is probably the first place your customer will visit when they want to learn more about you, so it needs to impress them and encourage them to continue on the customer journey. We will help you to create a website that performs for you by telling your story and helping you achieve your business goals.
Search engine optimisation
Getting your website to the top of Google is key to receiving lots of visitors. We can audit your website to reveal where there may be issues that are preventing your site from ranking. We can also create high quality content that is the key to getting visitors to your website.
Videos are the most popular form of online content. When they look sleek and are engaging for your audience, they can help to set your company apart from the crowd. We can manage in theatre filming, patient testimonials and corporate videos. Whatever suits your needs, we can help with.
Sometimes it can be hard to communicate exactly what it is that your medical device does, which is why animation can be so useful. We can create product and mechanism of action animations, as well as market explanations.