Learning Hub

Most Recent

View all

should you have a chatbot on your website cover image

8 June 2023 | 12:19:19

Should I have a chatbot on my website? The pros and cons.

Have you ever wondered if you should include a chatbot on your website? Do you want to know the advantages...

man looking at computer with confused expression because of medical device branding mistakes

6 June 2023 | 14:10:52

What are the most common medical device branding mistakes?

Are you just getting started on creating the branding for your company? Maybe you have a well-established brand, but are...

5 June 2023 | 14:39:54

Video vs Animation: Which is better for medical device companies?

Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe...

30 May 2023 | 09:20:05

How much does a Medical Device messaging project really cost in 2023?

When launching a new medical device, the first thing needed is to create clear, concise and easy-to-understand messaging that resonates...

Marketing professionals smiling and discussing a client

29 May 2023 | 13:00:58

Why is consistency so important in Medical Device marketing?

Are you looking to bring more consistency into your brand? Is your marketing looking a bit messy? Consistency in marketing...

25 May 2023 | 12:00:25

How much does an effective content marketing strategy really cost in 2023?

Are you looking to stand out from the crowd and reach your target audience in a way few others are?...

Business woman talking with client on mobile phone

25 May 2023 | 09:15:59

How does Podymos ensure efficiency and accuracy when onboarding new clients?

Starting work with a new agency can be a nerve-wracking time for a Medical Device company. How can you be...

23 May 2023 | 09:22:39

Medical Device Marketing: What you can and can’t say in 2023?

Are you wondering what you can and can’t say about your Medical Device in 2023? Are you confused about what...

Speak with our team

Digital marketing

View all

8 June 2023 | 12:19:19

Should I have a chatbot on my website? The pros and cons.

Have you ever wondered if you should include a chatbot on your website? Do you want to know the advantages...

6 June 2023 | 14:10:52

What are the most common medical device branding mistakes?

Are you just getting started on creating the branding for your company? Maybe you have a well-established brand, but are...

5 June 2023 | 14:39:54

Video vs Animation: Which is better for medical device companies?

Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe...

25 May 2023 | 12:00:25

How much does an effective content marketing strategy really cost in 2023?

Are you looking to stand out from the crowd and reach your target audience in a way few others are?...

23 May 2023 | 09:22:39

Medical Device Marketing: What you can and can’t say in 2023?

Are you wondering what you can and can’t say about your Medical Device in 2023? Are you confused about what...

Video editor in online web conference meeting talking about the project

17 May 2023 | 09:00:29

Repurposing content: How to create more by doing less

Are you spending ages creating content and feel as though you’re doing lots of work for little reward? Maybe you’re...

16 May 2023 | 15:10:28

What are the best social media scheduling tools?

Are you looking for a social media scheduling tool but have no idea where to start? Do you feel there’re...

Doctor recording the symptoms of a patient

15 May 2023 | 10:00:29

What is the point of a Medical Device website?

Websites are hard work, right? From designing the perfect site through to maintenance and updates, a lot seems to go...

Man working on digital marketing collage on laptop in cafe

2 May 2023 | 12:24:20

Who are the best Medical Device Marketing Agencies in the United Kingdom (UK)

We here at Podymos meet with a lot of Medical Device companies looking to partner with a marketing agency that...

26 April 2023 | 08:52:52

What marketing activities can I do to get more leads

Are you looking to generate more leads for your company but aren’t sure where to start? Are you unsure what...

21 April 2023 | 15:00:02

The different types of social media visuals and when to use them

Are you confused by the different types of social media visuals out there? Maybe you’re wondering when you should be...

Team working on a web development project

20 April 2023 | 08:02:33

What can you do to keep your website secure?

Are you worried about the security of your website? Are you looking for tips on how to keep your website...

Business man at laptop working with charts

11 April 2023 | 10:28:32

How do I draw traffic to my website?

Are you struggling to drive traffic to your website? Do you feel like your website is not reaching its full...

Man using finger to outline a graph growing

4 April 2023 | 09:42:15

Can you continue to grow your business during an economic downturn

Are you worried about the impact a potential recession may have on your company? Do you feel like growth could...

Director of filming crew giving a thumbs up

4 April 2023 | 09:39:48

How to prepare for a videography day

So, you’ve got a day of filming coming up but you’re not entirely sure what to expect, or maybe you’re...

16 March 2023 | 09:00:20

How to avoid spammy outreach

Have you been sending out messages to prospects but aren’t getting the response that you expected? Maybe you’re not even...

14 March 2023 | 15:30:59

What are the best platforms for building Medical Device websites?

Have you been considering building a website but aren’t sure which platform is the right one to build on? Are...

7 March 2023 | 09:30:03

Email marketing vs. social media: Which is better for Medical Device?

Have you thought about adding email or social media to your marketing campaigns but aren’t sure which one is best...

6 March 2023 | 11:30:07

How does Podymos create email campaigns?

So, you’re planning to work with Podymos for an email campaign, or maybe you considering whether or not we’re the...

6 March 2023 | 09:30:33

7 things to check before filming yourself online

Are you wondering what you need to be aware of before stepping in front of the camera? You probably have...

28 February 2023 | 09:44:39

How to come up with fresh, new content ideas

Content is king, but constantly having to come up with new content ideas can be exhausting: How do you keep...

14 February 2023 | 13:28:44

How to create the best Medical Device website

Are you in the early stages of developing a website for your Medical Device company? Or maybe you already have...

9 February 2023 | 17:26:21

How does Podymos create and execute a content strategy?

You may be considering if we’re the right agency for you, or you might want to find out what to...

7 February 2023 | 10:40:48

How to incorporate interactive videos into your marketing strategy

In 2018, Netflix released an episode of their popular show Black Mirror. The episode was called Bandersnatch and allowed users...

6 February 2023 | 14:08:50

What to expect when working with a healthcare agency for social media

Are you wondering how to improve your social media channels and are considering professional help? Maybe you’re just curious about...

2 February 2023 | 09:45:07

4 tips for Medical Device social media success

Do you want to introduce social media into your Medical Device marketing strategy but aren’t really sure where to start?...

31 January 2023 | 09:30:21

How to optimise Medical Device email campaigns in 2023?

Want to get the most out of your emails but don’t know where you're going wrong or how to get...

26 January 2023 | 10:00:51

10 Medical Device marketing mistakes on social media

Are you looking to get started posting on social media and want to know what to avoid? Maybe you’ve been...

24 January 2023 | 09:14:45

How to increase social media engagement in Medical Device marketing

Have you been posting on social media for a while now, but aren’t seeing as many comments and likes as...

23 January 2023 | 09:05:31

How much does a Medical Device website cost? A comprehensive review

Have you ever wondered how much a Medical Device website actually costs, or what factors drive this cost? If so,...

19 January 2023 | 09:25:47

Is social media effective for Medical Device companies? An honest review

Every company seems to be on social media these days, seizing the opportunity to interact directly with customers and appear...

Doctor talking on a Medical Device Webinar

17 January 2023 | 09:25:20

Integrating webinars into your Medical Device marketing strategy

Have you ever thought of introducing webinars into your Medical Device marketing strategy but don’t know where to start? Are...

16 January 2023 | 09:35:47

How much does medical animation cost?

It's well known that animation can be hugely effective in relaying complex information, particularly as video is absorbed 60,000 X...

10 January 2023 | 11:36:06

Should I be hosting healthcare webinars?

Webinars are all the rage these days, it seems like companies in all industry are running them, but are they...

9 January 2023 | 10:04:21

How much does a social media campaign cost?

Since the rise of digital in Medical Device marketing, we’re often asked how much it costs to run a Medical...

9 December 2022 | 11:59:04

Medical video production costs in 2023: A complete guide

So, you know the impact medical videos have on audience engagement in MedTech, and you’re keen to include them in...

8 December 2022 | 11:44:57

How to maximise attendance at your Medical Device webinar

Are you searching for ways to maximise attendance to your MedTech webinars? Have you been struggling to find an article...

18 November 2022 | 09:32:32

How much does a Medical Device webinar cost in 2023?

Have you ever wondered how much it would cost for an agency to run your webinar from start to finish...

11 August 2022 | 08:55:58

7 marketing tools that will make your life easier

Do you need to streamline your marketing efforts? Are you looking for tools that can save you time and effort,...

4 May 2022 | 15:22:02

Do you need to adjust your HCP marketing and patient marketing campaigns?

Are you wondering if you need to adjust your campaigns depending on whether you're marketing to patients or HCPs? Are...

12 April 2022 | 15:33:26

Are you struggling to write high-quality content?

Are you thinking about introducing a blog to your website and looking for tips on writing high-quality articles? Are you...

23 March 2022 | 15:39:35

5 tips for using social media hashtags

For years now, hashtags have been a common feature on social media, adorning posts on LinkedIn, Facebook, Twitter, and Instagram....

16 March 2022 | 15:49:43

Archetypes in Medical Device branding

Branding is what helps companies to differentiate themselves from their competitors and build connections with their customers. When companies give...

9 March 2022 | 15:22:33

How to present Medical Device brands digitally

We’ve already covered the immeasurable importance of developing a strong brand for your company. When your brand is based on...

25 January 2022 | 15:34:24

12 tips for running Medical Device webinars in 2023

Webinars can be a truly powerful tool in Medical Device marketing. They provide a forum for your company to establish...

18 January 2022 | 14:32:51

Traditional healthcare marketing vs digital healthcare marketing

Traditional marketing and digital marketing for Medical Devices are two parts of the same whole. They both work to promote...

14 December 2021 | 14:03:10

Digital marketing trends 2021

It’s fair to say that 2020 and 2021 have been big years for Medical Device marketing, with the Covid-19 pandemic...

9 December 2021 | 15:53:32

Incorporating seasonal trends into Medical Device marketing

When we talk about seasonal trends, we are referring to two different concepts: annual festivals and holidays such as Christmas...

30 November 2021 | 15:48:13

6 mobile optimisation tips for the best Medical Device websites

Are you struggling to improve conversion on your website? Are visitors coming to your website but quickly leaving again? It...

23 November 2021 | 14:04:49

How to use paid ads as part of your digital marketing

In previous articles we have spoken about the wonders of search engine optimisation (why not check out our SEO guide?),...

18 November 2021 | 09:36:24

A comprehensive guide to digital marketing for Medical Devices

Sales reps going into hospitals or attending trade shows is no longer the only way to get in front of...

26 October 2021 | 14:05:32

How to become a social media analytics expert

Are you struggling to create successful social media campaigns and wondering where you’re going wrong? Maybe you want to learn...

19 October 2021 | 14:01:15

How to use QR codes for Medical Device marketing

QR codes have come to the forefront since the Covid-19 pandemic and the need for contactless information acquisition. Think of...

8 October 2021 | 17:16:08

Which platform is best for Medical Device social media marketing?

This month on our blog, we’ve been focusing on successful Medical Device social media marketing. This week, we will focus on the differences...

28 September 2021 | 13:59:41

13 social media best practices for Medical Device companies

Social media marketing is the modern way to connect with your audience. These platforms allow Medical Device companies to connect...

22 September 2021 | 16:15:56

The guide to successful Medical Device social media

Social media is no longer just about reconnecting with old friends, sharing your holiday pictures, or watching funny videos. It...

14 September 2021 | 14:06:25

GDPR for Medical Device marketers

Although GDPR has been around for a while now, it is still a term that scares marketers and causes them...

7 September 2021 | 14:16:34

How to make your Medical Device website convert

People often think that the way their website looks is the most important aspect of whether or not it will...

1 September 2021 | 14:19:07

Keyword research for Medical Device websites

Getting to the top of search engines is incredibly important for increasing your website’s traffic and helping to achieve your...

20 August 2021 | 09:40:17

The complete guide to Medical Device SEO

You can spend hours and plenty of money building a beautiful-looking website to shout about the fantastic things your Medical...

28 July 2021 | 14:00:45

How to create professional videos remotely

Video content is becoming more common as it is the fastest way to consume information. In fact, it’s been reported...

1 July 2021 | 16:28:17

What are website cookies?

You’ve probably found that over the last few years accessing a website isn’t as easy as it used to be....

21 April 2021 | 15:03:44

What are UTM trackers?

As a Medical Device marketer, how do you prove which content is working? Accurate data is often hard to come...

15 March 2021 | 10:43:10

Tips and tricks for a successful webinar

Like so much associated with our new normal, the adoption of webinars has been accelerated. However, widespread use doesn’t mean...

14 September 2020 | 08:39:05

The benefits of Medical Device digital marketing

Improving brand awareness during Covid-19 Right now, leaders in every industry are ripping up their plans and focusing on the...

Speak with our team

Traditional marketing

View all

6 June 2023 | 14:10:52

What are the most common medical device branding mistakes?

Are you just getting started on creating the branding for your company? Maybe you have a well-established brand, but are...

30 May 2023 | 09:20:05

How much does a Medical Device messaging project really cost in 2023?

When launching a new medical device, the first thing needed is to create clear, concise and easy-to-understand messaging that resonates...

23 May 2023 | 09:22:39

Medical Device Marketing: What you can and can’t say in 2023?

Are you wondering what you can and can’t say about your Medical Device in 2023? Are you confused about what...

4 April 2023 | 09:42:15

Can you continue to grow your business during an economic downturn

Are you worried about the impact a potential recession may have on your company? Do you feel like growth could...

4 May 2022 | 15:22:02

Do you need to adjust your HCP marketing and patient marketing campaigns?

Are you wondering if you need to adjust your campaigns depending on whether you're marketing to patients or HCPs? Are...

16 March 2022 | 15:49:43

Archetypes in Medical Device branding

Branding is what helps companies to differentiate themselves from their competitors and build connections with their customers. When companies give...

22 February 2022 | 10:48:10

Medical Device branding: What is it and how to do it

Are you starting your own Medical Device company or looking into how to rebrand your existing company? Or is your...

8 February 2022 | 16:23:03

Medical Device events: Interview with an events coordinator

Over the coming months we’re going to be sharing interviews with our team on their area of expertise, starting with...

18 January 2022 | 14:32:51

Traditional healthcare marketing vs digital healthcare marketing

Traditional marketing and digital marketing for Medical Devices are two parts of the same whole. They both work to promote...

8 October 2021 | 17:16:08

Which platform is best for Medical Device social media marketing?

This month on our blog, we’ve been focusing on successful Medical Device social media marketing. This week, we will focus on the differences...

28 July 2021 | 14:00:45

How to create professional videos remotely

Video content is becoming more common as it is the fastest way to consume information. In fact, it’s been reported...

Speak with our team

Podymos is a healthcare marketing agency that helps
medical device companies expand their capabilities
through downstream marketing, including digital
and traditional, as well as branding and messaging.
Contact us today to learn more about how we can help you
to grow your business.

Our Top Tips

View all

6 June 2023 | 14:10:52

What are the most common medical device branding mistakes?

Are you just getting started on creating the branding for your company? Maybe you have a well-established brand, but are...

29 May 2023 | 13:00:58

Why is consistency so important in Medical Device marketing?

Are you looking to bring more consistency into your brand? Is your marketing looking a bit messy? Consistency in marketing...

25 May 2023 | 12:00:25

How much does an effective content marketing strategy really cost in 2023?

Are you looking to stand out from the crowd and reach your target audience in a way few others are?...

25 May 2023 | 09:15:59

How does Podymos ensure efficiency and accuracy when onboarding new clients?

Starting work with a new agency can be a nerve-wracking time for a Medical Device company. How can you be...

17 May 2023 | 09:00:29

Repurposing content: How to create more by doing less

Are you spending ages creating content and feel as though you’re doing lots of work for little reward? Maybe you’re...

16 May 2023 | 15:10:28

What are the best social media scheduling tools?

Are you looking for a social media scheduling tool but have no idea where to start? Do you feel there’re...

15 May 2023 | 09:49:02

How you can prepare for a successful Medical Device product launch

Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? Launching...

6 May 2023 | 14:52:34

How does Podymos Price projects?

Are you often frustrated by agencies not providing you with transparent pricing? Or not clearly explaining why things cost what...

Woman waving hand at her manager on a video call

5 May 2023 | 12:38:21

How to make the most of calls with your account manager?

Do you have a call with your Account Manager coming up, and you want to prepare, or maybe you’re curious...

26 April 2023 | 08:52:52

What marketing activities can I do to get more leads

Are you looking to generate more leads for your company but aren’t sure where to start? Are you unsure what...

21 April 2023 | 15:00:02

The different types of social media visuals and when to use them

Are you confused by the different types of social media visuals out there? Maybe you’re wondering when you should be...

20 April 2023 | 08:02:33

What can you do to keep your website secure?

Are you worried about the security of your website? Are you looking for tips on how to keep your website...

20 April 2023 | 08:00:09

How to make the most out of review periods

Have you ever had questions about how a project review works but never knew who to ask? At Podymos, we...

11 April 2023 | 10:28:32

How do I draw traffic to my website?

Are you struggling to drive traffic to your website? Do you feel like your website is not reaching its full...

4 April 2023 | 09:39:48

How to prepare for a videography day

So, you’ve got a day of filming coming up but you’re not entirely sure what to expect, or maybe you’re...

16 March 2023 | 09:00:20

How to avoid spammy outreach

Have you been sending out messages to prospects but aren’t getting the response that you expected? Maybe you’re not even...

14 March 2023 | 15:30:59

What are the best platforms for building Medical Device websites?

Have you been considering building a website but aren’t sure which platform is the right one to build on? Are...

14 March 2023 | 09:30:19

The top things you should know to work more effectively with graphic designers

Are you overwhelmed by the world of working with graphic design? Do you want to know how to work more...

6 March 2023 | 09:30:33

7 things to check before filming yourself online

Are you wondering what you need to be aware of before stepping in front of the camera? You probably have...

28 February 2023 | 09:44:39

How to come up with fresh, new content ideas

Content is king, but constantly having to come up with new content ideas can be exhausting: How do you keep...

14 February 2023 | 13:28:44

How to create the best Medical Device website

Are you in the early stages of developing a website for your Medical Device company? Or maybe you already have...

6 February 2023 | 14:08:50

What to expect when working with a healthcare agency for social media

Are you wondering how to improve your social media channels and are considering professional help? Maybe you’re just curious about...

2 February 2023 | 09:45:07

4 tips for Medical Device social media success

Do you want to introduce social media into your Medical Device marketing strategy but aren’t really sure where to start?...

31 January 2023 | 09:30:21

How to optimise Medical Device email campaigns in 2023?

Want to get the most out of your emails but don’t know where you're going wrong or how to get...

comparing marketing agencies, freelancers and inhouse teams

30 January 2023 | 09:30:44

Agency vs. freelance vs. in-house: Which is best for you?

Are you spending a lot of your budget on marketing agencies and wondering if there’s a better option? Alternatively, you...

26 January 2023 | 10:00:51

10 Medical Device marketing mistakes on social media

Are you looking to get started posting on social media and want to know what to avoid? Maybe you’ve been...

24 January 2023 | 09:14:45

How to increase social media engagement in Medical Device marketing

Have you been posting on social media for a while now, but aren’t seeing as many comments and likes as...

19 December 2022 | 09:09:44

Top 10 mistakes to avoid when hosting Medical Device webinars in 2023

Are you interested in running healthcare webinars but not quite sure where to start? Maybe you’re already up and running...

8 December 2022 | 11:44:57

How to maximise attendance at your Medical Device webinar

Are you searching for ways to maximise attendance to your MedTech webinars? Have you been struggling to find an article...

11 August 2022 | 08:55:58

7 marketing tools that will make your life easier

Do you need to streamline your marketing efforts? Are you looking for tools that can save you time and effort,...

12 April 2022 | 15:33:26

Are you struggling to write high-quality content?

Are you thinking about introducing a blog to your website and looking for tips on writing high-quality articles? Are you...

23 March 2022 | 15:39:35

5 tips for using social media hashtags

For years now, hashtags have been a common feature on social media, adorning posts on LinkedIn, Facebook, Twitter, and Instagram....

8 February 2022 | 16:23:03

Medical Device events: Interview with an events coordinator

Over the coming months we’re going to be sharing interviews with our team on their area of expertise, starting with...

25 January 2022 | 15:34:24

12 tips for running Medical Device webinars in 2023

Webinars can be a truly powerful tool in Medical Device marketing. They provide a forum for your company to establish...

18 November 2021 | 09:36:24

A comprehensive guide to digital marketing for Medical Devices

Sales reps going into hospitals or attending trade shows is no longer the only way to get in front of...

28 September 2021 | 13:59:41

13 social media best practices for Medical Device companies

Social media marketing is the modern way to connect with your audience. These platforms allow Medical Device companies to connect...

22 September 2021 | 16:15:56

The guide to successful Medical Device social media

Social media is no longer just about reconnecting with old friends, sharing your holiday pictures, or watching funny videos. It...

7 September 2021 | 14:16:34

How to make your Medical Device website convert

People often think that the way their website looks is the most important aspect of whether or not it will...

6 May 2021 | 15:41:52

How to expertly manage your marketing agency’s costs

You’re about to launch a market changing Medical Device. Very exciting, but you have a million things to prepare. To...

15 March 2021 | 10:43:10

Tips and tricks for a successful webinar

Like so much associated with our new normal, the adoption of webinars has been accelerated. However, widespread use doesn’t mean...

14 January 2021 | 11:04:22

The fab five: digital tools we wouldn’t be without

So that’s it. Locked down. Locked in. And, with no return to office working likely for some time, locked out...

Speak with our team

Regulations

View all

23 May 2023 | 09:22:39

Medical Device Marketing: What you can and can’t say in 2023?

Are you wondering what you can and can’t say about your Medical Device in 2023? Are you confused about what...

4 May 2022 | 15:22:02

Do you need to adjust your HCP marketing and patient marketing campaigns?

Are you wondering if you need to adjust your campaigns depending on whether you're marketing to patients or HCPs? Are...

14 September 2021 | 14:06:25

GDPR for Medical Device marketers

Although GDPR has been around for a while now, it is still a term that scares marketers and causes them...

1 July 2021 | 16:28:17

What are website cookies?

You’ve probably found that over the last few years accessing a website isn’t as easy as it used to be....

3 June 2021 | 10:53:04

The EU MDR: Medical Device advertising and promotion in Europe and the UK

What you need to know as a Medical Device marketer, including Medical Device regulations in the UK. Following a delayed...

Speak with our team

Subscribe to
recieve our latest news

Read our comprehensive guide to
Digital marketing for medical device

Find out more

Podymos is a healthcare marketing agency that
specialises in medical devices.

42

Countries

61

Articles

24 098

Views

Most Recent

Digital marketing

Traditional marketing

Podymos is a healthcare marketing agency that helps
medical device companies expand their capabilities
through downstream marketing, including digital
and traditional, as well as branding and messaging.
Contact us today to learn more about how we can help you
to grow your business.

Our Top Tips

Regulations

Subscribe to
recieve our latest news

Read our comprehensive guide to
Digital marketing for medical device

Speak to our team

LEARNING HUB

Podymos is a healthcare marketing agency that specialises in medical devices.

42

Countries

61

Articles

24 098

Views

Most Recent

Digital marketing

Traditional marketing

Podymos is a healthcare marketing agency that helps medical device companies expand their capabilities through downstream marketing, including digital and traditional, as well as branding and messaging. Contact us today to learn more about how we can help you to grow your business.

Our Top Tips

Regulations

Subscribe to recieve our latest news

Read our comprehensive guide to Digital marketing for medical device

Podymos is a healthcare marketing agency that
specialises in medical devices.

Podymos is a healthcare marketing agency that helps
medical device companies expand their capabilities
through downstream marketing, including digital
and traditional, as well as branding and messaging.
Contact us today to learn more about how we can help you
to grow your business.

Subscribe to
recieve our latest news

Read our comprehensive guide to
Digital marketing for medical device