SERVICES
We take time to understand your technology
so its true value can be effectively communicated.
Our objective is to help companies to engage and support healthcare professionals and patients at all stages of their journey from technology or therapy awareness to adoption and finally treatment. We do this through the following services:
Positioning
Corporate messaging
Product messaging
Investor presentations
Clinical data analysis
Competitor reviews
Branding
Brand development
Logo design
Branded collateral
Product imagery
Packaging
Digital
Website development
Online virtual training
Digital congresses
Social media management
Paid advertising
Search engine optimisation (SEO)
Sales materials
Sales aids
Product brochures
Quick start guides
Videography
Procedure animations
In surgery filming
Patient testimonials
Whiteboard animations
Event management
Physician symposiums
KOL meetings
Exhibition presence
Product launches
Local & international sales meetings
Our Process
At Podymos we believe that understanding a technologies true value is critical to its simple and effective communication. This is why we start with understanding and then walk through a structured process to ensure we achieve maximum awareness and engagement with your target audience through chosen channels. Preparation is always the best predictor of success.
Understand
In depth review of clinical publications, competitive marketing collateral and stakeholder interviews.
Positioning
Allowing your product to quickly and simply demonstrate value within its market.
Brand identity
Ensure all aspects of your brand matches what is being said. Allowing your audience to not just read the message they see it!
Strategy
Identification of channels to effectively engage with a target audience from traditional PowerPoint sales aids to complex paid digital campaigns.
Execution
Ongoing creation, distribution and analysis of campaigns and materials to understand what is adding value to your target audience.
Our specialist areas
Surgical
Urology
Laparoscopy
Endoscopy
Endovascular
AAA
Neuromodulation
Colorectal
Gynaecology
Urogynaecology
Hernia repair
Diagnostic
Cervical screening
Patient monitoring
