Since early 2019, we’ve partnered with Cipher Surgical on the repositioning and re-launch of the OpClear® platform, bringing a suite of sales materials to creatively and succinctly showcase its story.
We were tasked with the creation of impactful visuals that effectively depicted the OpClear® sheath's ability to mitigate visual impediments that affect the clarity of the laparoscope's lens during operation. To ensure a high degree of precision, each visual element was meticulously developed using engineering CAD files alongside image manipulation.
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In collaboration with Cipher Surgical, we focused on refining messaging that underscored the OpClear® sheath's significance in enhancing laparoscopic procedures for a range of target audiences.
Once achieved this messaging blueprint was implemented across the entire range of sales aids including multiple global brochures, VAC packs, and interactive presentations.
We were commissioned to design and develop a branded website that proficiently communicated the mode of action of OpClear® to varied target audiences. This was achieved through the utilisation of dynamic GIFs and impactful imagery.
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We meticulously developed comprehensive brand guidelines encompassing various aspects, ranging from the precise usage of the logo and appropriate colour schemes for diverse media to establishing a consistent tone of voice.
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Drawing inspiration from the established brand guidelines and the distinctive brand elements we crafted, we embarked on the design of their product packaging. Specifically, the packaging for the OpClear® disposable kit was curated to captivate healthcare professionals' (HCPs) attention whilst clearly conveying product information quickly.
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