Case study

SSG brand update

The transformation of SSG from its origins as Static Systems Group to its dynamic rebranding as “SSG” marked a monumental shift in corporate identity. This case study delves into the journey of how we integrated the new logo and reinvented the look and feel of the brand across diverse marketing channels, with a focus on consistency and interactive engagement.

Interactive sales presentation

To enable SSG to do what they do best, we took over every part of this presentation, from slide flow to copy writing to design and finally programming each layer of interactivity.

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Product launch: ACELO

Following on from the success of the sales presentation SSG requested us to deliver a cohesive campaign for their new flagship product ACELO. We took ownership of the entire project, including; product naming, branding, messaging, interactive presentations, web content, and brochures.

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SSG now needed to move its website forward to align with their updated modern brand identity. We were asked to re-write, design and develop a comprehensive rebuild of the website. We incorporated a custom-coded CMS platform into the backend, granting SSG the autonomy to effortlessly handle routine updates while only relying on us for more significant alterations.

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Product launch: Fusion

Our creative journey extended to the launch of SSG's first SaaS product, Fusion. We were asked to brand all aspects of the product for a launch under the SSG brand but also allow for it to stand alone as a single entity in the future. We initially delved into the colour pallet, which was a single primary and four secondary colours for the functionalities.

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Our goal was to introduce the new SSG brand to the market with a resounding impact. Given their esteemed reputation and strong customer base, the challenge was communicating their shift into the software marketplace while maintaining their pioneer status in hardware.

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Client testimonial

Name Surname
Managing Director, SSG

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