All members of NuVision Biotherapies and defined third parties (distributors or external agencies) that produce materials which communicate on behalf of the business should find this a helpful resource.

These guidelines will:
  • Serve as a platform for all initiatives to focus on the visual elements.
  • Provide details on the differences in branding between different Tereo processed amniotic membrane products within the business.
  • Include the full list of typography, colour palettes, photography, and design elements to give to your creation.
  • Provide examples of different elements that can be used for the generation of new marketing materials.

It should be noted that the outlines of this document should not be deviated from.

To Clarify:NuVision’s visual personality and key themes
To Ensure:Consistent visual communications in all NuVision materials
To Encourage:Focused visual initiatives during company communications

Our Values


‘To be a global leader in the development, delivery and commercialisation of [amnion based] regenerative therapies to improve the quality of life for patients worldwide’


‘We work everyday to expand the use of [amnion] inside and outside of surgical settings to improve patient outcomes. We do this by fully understanding the challenges faced by our customers so we can intelligently design products that address each issue in a simple but elegant way.

To ensure each product helps as many patients as possible, we continue to develop robust clinical data, improve our manufacturing processes and expand our reach with our network of commercial partners’

Brand Personality

NuVision Biotherapies has an intelligent personality and think about problems in a clear and concise way always coming up with the simplest solution.

NuVision is always positive and approachable and helps its end users regardless of the issue, so that the best outcomes are achieved for their patients every time. Nothing is too much trouble. Collaboarative working is important at NuVision and it engages with its HCPs to understand how to best address their needs across different markets now and in the future.

Clear and Concise:

NuVision’s brand voice is clear and concise using just enough words to say what we need but excluding any jargon which may cause confusion.


This is at the heart of everything we do, so all communications reflect this by using words in their simplest form, so our materials and messages are easy to understand.


All statements we make are supported by clinical data and our communications favour science vs. marketing.

Social media:
Friendly, simple and clear
Simple and clear, focus on science
Simple and clear, focus on science
Clinical publications:

Colour Palette

HEX: 222B60
RGB: 34, 43, 96

Accent 1
RGB: 62, 145, 204

Accent 2
RGB: 100, 199, 203


Helvetica Neue Lt Std - 65 Medium

Headlines are
set in Medium

Sub headlines
Helvetica Neue Lt Std - 65 Medium

Sub headlines are set in regular

Body copy
Helvetica Neue Lt Std - 45 Light

Body copy is set in Light. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper

Key words

Roboto is for web purposes when primary font isn’t available.

Our Brands

Brand Breakdown

NuVision has a range of sub-brands within it,
to the right shows the breakdown of these brands.


Clear space isolates the logo from competing visuals, such as graphics and text.

As shown, the minimum allowable clear space is equal to the letter ‘O’ in the word
Omnigen used within the logo.

Below are three colour variations of the logo.

Choose the most appropriate logo (taking into account legibility) for the background it will be placed on.

Graphic Elements

Coloured Watermark

The watermark can be enlarged to
work as a background feature.

Always reduce the opacity & never
feature the whole watermark when
using in this way

White Watermark

The watermark can be enlarged to
work as a background feature.

Always reduce the opacity & never
feature the whole watermark when
using in this way

Imagery should be focused
around a human eye with the
watermark placed inside the iris.



Download imagery pack

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