We have worked with Cipher since early 2019, when we were
asked to support the repositioning and re-launch of the
OpClear® platform and the creation of a suite of sales materials
to concisely tell the story of the OpClear platform.
During our background research, it quickly became clear
that surgeons had accepted visual obstructions during
laparoscopic procedures as there was no viable alternative.
As reported by King’s College London, this meant removing
the lens up to 13 times during a 2.40h procedure, or once
every 12 minutes regardless of what was happening
in the abdominal cavity.
With this in mind, we wanted to focus OpClear’s new
messaging and imagery on its ability to maintain continuous
vision within the abdominal cavity, thereby minimising
and often eliminating the need to remove the laparoscope
during complex procedures.
Once the communication guide and imagery were
approved, we started work on the sales aids and a training
presentation to tell the OpClear story to healthcare
professionals in a clear and concise manner.
Finally, we transferred the OpClear story onto Cipher’s
new website (www.ciphersurgical.com) and planned
the first 3 months of social media content to increase
healthcare professional awareness.
Podymos took us back to the fundamentals in helping us understand our own mission, before developing finely tuned positioning for all our customer groups. Once we had this understood Podymos quickly brought our branding to life, producing marketing materials that created the impact OpClear deserves. It has been a game changer for Cipher in reminding us why we believe in our product so passionately and great fun working with Claudia and the Podymos team who bring their creativity and professionalism along with them every step of the way.
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