06 Mar 23 | 09:30:33
If so, this checklist is the one for you.
At Podymos, we think that everyone can produce high-quality video, no matter their background or experience. So, we’ve created a list of 7 points to be aware of that will ensure all your videos add value to your brand and most importantly your audience.
It’s even better if you have a 4K camera as some software, like Riverside FM, can save your footage locally so you don’t lose any quality and then upload it to a secure platform for editing.
Before starting filming, check your upload speed by visiting SpeedTest.net and clicking Go.
The main light source, which is normally a window, should be in front of you. If you don’t have a window in the room, then an up lighter will also work, but natural light is always best.
Why is this important? Well, if the main lighting is behind you, to the right or to your left, it’ll darken the footage, making it difficult for your audience to see your facial expressions.
If you’re a regular when it comes to filming online, you may already have a ring light that you can put in front of you. If not, and you want to purchase one, there are many options and they come in many shapes and sizes, but we have listed a few below that we’ve used.
Digital backgrounds are not ideal as they often cut the presenter’s image in unpredictable ways, which can be distracting for the audience and impact the professional look for your final footage.
There are many options available. We’ve listed a few below that we use ourselves when filming or speaking online.
Plain colour clothes are always best, and bright clothes can really stand out, adding a pop to your video.
On the other side, stripes or cheques should be avoided as they can cause strobing in the final footage which can be distracting for the audience.
If possible, it’s best not to wear glasses during filming as your computer screen can reflect in the lenses. If you do need glasses, try to mitigate any reflections during set up.
Yes, this includes putting your phone on silent and closing all applications on your computer so there is nothing to cause distraction.
Now this is all done, you’re ready to go!
Podymos is a healthcare marketing agency, specialising in downstream Medical Device marketing.
We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.
If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below and we’ll get back to you very soon for a no obligation chat.
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