Who are the best medical device marketing agencies in the United States (US)

26 Feb 24

At Podymos we meet many medical device manufacturers, who are looking to commercialise in the US and need to find the perfect agency partner to support their marketing activities and boost revenue growth.

Although we are a UK agency that supports medical device companies entering the US, AU, EU and UK, we understand that we are not the perfect partner in all situations.

At Podymos its important to us that you find the right agency for your project as that will lead to better outcomes in the short and long-term for both sides.

As such, here is a list of US based marketing agencies (in no specific order) that we have heard good reviews about from other medical device manufacturers we’ve worked with.

Sprig Consulting

Team size: 12 team members (Accurate of FEB 24 LinkedIn)

Sprig Consulting was founded in 2008 in Silicon Valley in response to the emerging needs of early-stage medical technology start-ups to navigate company development with limited resources and strict financial constraints.

With experience across a broad range of therapeutic spaces, Sprig brings industry knowledge which ensures a quick ramp-up and allows them to add immediate value.

Here is a breakdown of some of the services that they offer:

Strategic planning	Market Access Customer Requirements Investor Materials
Branding	Messaging & Positioning Brand Identity & Guidelines
Market research	Stakeholder Interviews User Needs Assessment Market Model
Publications	White Papers Case Reviews Posters & Presentations Clinical Manuscripts
Websites	Creative Concepts Copy Development Project Management
Product launches	Commercialisation Strategy Tactical Implementation Cross-functional Management
Digital & print advertising	Banner Ads Programmatic Marketing Ad Creation & Placement Thought Leadership Email Campaigns
Social media & pr	Strategic Planning & Implementation Press Release Development & Distribution Industry Editor Outreach

ClearPivot

Team size: 10 team members (Accurate of FEB 24 LinkedIn)

ClearPivot, a Platinum Tier HubSpot partner, dedicates itself to working with their clients, so they learn to think like marketers. Its team has a wealth of knowledge in healthcare marketing and understands the ins and outs of the industry.

They use a flywheel methodology to map out a revenue-focused medical device marketing strategy for their clients. Their team has a reputation for making sense of your overall marketing approach to patch holes and take advantage of your unique opportunities for success.

Here’s a breakdown of their services:

HubSpot revenue operations experts	Enhancing the efficiency and effectiveness of revenue generation processes using HubSpot.
HubSpot implementation	Assisting businesses in deploying HubSpot tools and technologies tailored to their needs.
HubSpot migrations	Aiding in the transition of data and systems to the HubSpot platform from other software.
HubSpot training	Offering educational resources and training sessions for users to maximise their proficiency with HubSpot.
Vision theme for HubSpot CMS	Providing a customisable theme for businesses to use within the HubSpot Content Management System, enhancing website design and functionality.

Icovy

Team size: 8 team members (Accurate of FEB 24 LinkedIn)

Icovy is an American-based medical device marketing agency that specialises in amplifying brands, connecting innovators with their target audiences, and driving success through data-driven strategies.

Their mission is to empower MedTech innovators, entrepreneurs, and established players to navigate the complexities of the industry with confidence. From navigating the intricacies of MedTech marketing to understanding customer behaviour, trends and industry regulations, Icovy is well-established in the sector.

Here’s a breakdown of what Icovy has to offer:

Website development	Icovy’s medical device web development is built to convert. A strong online presence is everything today. While ecommerce growth has been accelerated by the pandemic, the demand for access to digital health, including MedTech innovation has soared.
Video production	Flourish online with an established brand identity and capture the attention of your target audience with video for lasting impressions.
Animation	Icovy will work in tandem with your team of experts to drive your messaging for your investor presentations, marketing collateral, trade show booths, and overall public relations efforts.
Social media marketing	Social media marketing is one of the most highly used marketing channels. It is an art that can serve as the foundation of your medical device marketing strategy. Your social media strategy should be fully integrated within your company, allowing you to develop a robust content strategy to reach your different customer segment groups on various platforms simultaneously.
Paid advertising	Lower your cost per lead and overall advertising expenses. Increase your conversion rates, product sales and maximize your profits with Icovy Marketing. MedTech Pay-Per-Click (PPC) ads increase brand awareness by an average of 80%.
SEO	Start ranking on Google, Bing and more with Icovy’s help you can increase revenue while generating more traffic and qualified leads on the web.
Email Marketing	Enhance your inbound and outbound marketing efforts with effective end-to-end email marketing strategies and streamline your team’s daily workload. Connect with qualified prospects in a timely manner with ease.

Cobolt Communication

Team size: 11 team members (Accurate of FEB 24 LinkedIn)

Cobolt Communications prides itself on the subject matter knowledge, which it uses to help emerging and established life science companies communicate effectively and engage their internal and external stakeholders with clear, consistently branded materials.

Their a full-service life science marketing agency that provides expert B2B marketing communications support to pharmaceutical, biopharmaceutical, biotech and medical device organisations. They also provide services to other science-focused companies in the chemical and materials science industries.

We’ve put together a complete breakdown of their services:

Branding and positioning	Cobalt offers a full suite of brand strategy services for life science companies, from naming and positioning to identity design and development.
Content creation and marketing	Cobalt’s creative staff contains seasoned content marketing writers and designers who excel at translating complex scientific information into compelling stories.
Design services	Their designers are expert visual communicators who bring depth and dimension to any print or digital marketing element.
Strategy and planning	Cobalt strategists work closely with their clients to understand key strategic imperatives and how to support them with their creative efforts.
Paid advertising	Lower your cost per lead and overall advertising expenses. Increase your conversion rates, product sales and maximize your profits with Icovy Marketing. MedTech Pay-Per-Click (PPC) ads increase brand awareness by an average of 80%.

The Matchstick Group

Team size: 15 team members (Accurate of FEB 24 LinkedIn)

The Matchstick group was founded in 2011 to focus solely on medical device marketing. They looked at the challenges that medical device companies were facing and decided to build a business that serviced their needs specifically. Focusing solely on the medical device market gives us great insight into our client’s business.

They have a large breadth of creative network of art directors, copywriters, editors, animators, app developers, and web developers allowing them to match talent to task, bringing on board the team that clients need precisely when they need it. It enables them to be more flexible, responsive and efficient than a traditional big agency.

What service do they offer?

Strategy	They work with medical device companies to define their brand strategy first because everything that they do to launch a medical device should ladder up to the company’s overall objectives.
Brand development	Whether medical device companies are looking to launch a brand or completely rebrand their organisation they work with them to create an identity that is unique to them.
Email and marketing automation	Trained on a variety of platforms they develop automation marketing campaigns that help optimise a medical device’s brand success.
Print and digital creative	The medical device landscape can be cluttered which is why marketing teams need creative solutions to breakthrough.
Animation and video	They create animations and videos that give clinicians a better idea of how a medical device works, who the company is behind it and the value that a given product or procedure can bring to a patient’s life.
Virtual demos and interactive programs	The Matchstick Group develops virtual demos and other interactive programs to help medical device marketing teams effectively sell, even when a rep can’t be in the room.
Sale training	They work with marketing teams to ensure that medical device sales reps understand both the customers they’re selling to and the products that will make a difference.

Which one is best for you?

We have listed 5 companies above to consider speaking with if you need support with your Medical Device Marketing campaigns.

You may also like to take a look at some of these great resources:

A comprehensive guide to digital marketing for Medical Device

Who are the best Medical Device Marketing Agencies in the United Kingdom?

Finally, we thought you might like to understand a little more about what we do here at Podymos. Visit our home page to find out more, or schedule a call with one of our Medical Device marketing specialists.

For compliant campaigns that align with your business objectives, we’re here to assist. Simply provide your contact details, and we’ll reach out promptly for a no-obligation discussion.

To find out more about our services or book a call to discuss a project with one of our expert Medical Device team, click a buttons below.

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For compliant campaigns that gain attention, we’re here to assist. Simply book your call with one of our team to find out how we can support your team moving forward.