Siemens (not strictly a MedTech business) appeared at #58 and 3M ranked #64. And that’s it. Could do better, right?
And if you need convincing about the power of brand awareness, what about the story of Pizza Hut vs McDonald’s?
McDonald’s sales slumped 28% post-recession, Pizza Hut increased sales by 61%
Today, the situation we face is similar. There’s been a slump in demand for non-Covid and non-cancer-related procedures. Covid-19 has put many elective procedures on hold. The queue of patients is lengthening, with surgeons underemployed.
Fieldwork conducted by the Royal College of Surgeons (Eng) between 8 June 2020 and 15 June 2020 involving over 1700 surgeons and surgical trainees revealed:
33% of all surveyed surgeons and surgical trainees (in the UK) were unable to undertake elective or planned surgery in the preceding 4 weeks. 56% of trauma and orthopaedic surgeons reported this was the case [1]
Through effective digital engagement, you can be front and centre in their minds
While some surgeons have been redeployed and others are consulting online, many are looking forward to getting back to more familiar routines. This hiatus provides an opportunity to reach out to them and remind them of the value of your device. Through effective digital engagement, you can be front and centre in their minds when the time comes to reopen theatres and hold more clinics.