We specialise in all different areas of Medical Device marketing and one thing our clients often come to us for help with is how their marketing activities should differ when appealing to healthcare professionals versus to patients.
So, we thought we’d write down what we know.
Although medical device marketing is surrounded by regulations, the basic principles of marketing can still be used to create successful campaigns that help businesses meet their objectives. We believe that being in a technical industry doesn’t need to mean that creativity is stifled.
When marketing to different audiences, the same principles still apply, but you need to shift your focus slightly.