Medical video production costs in 2024: A complete guide

09 Dec 22

Are you looking to produce high-level medical device video productions this year to help add value to your marketing? Struggling to find an accurate breakdown of how much it will cost to run a medical device video production? 

We have all the answers here. 

This article, will help guide you through how the video production process of a medical device filming day will cost and why in order to expand your understanding of the industry. 

The average price of medical device video production from Podymos is between £10,000 to £40,000+, depending on scope. In this article, we talk about what ‘scope’ means and what factors influence the cost. Note: All costs in this article are in British Pounds (GBP) £1 = USD1.18652. You can use a currency converter for reference while reading.  

What can affect the cost of a medical video production?

When we talk about ‘scope’ in videography, we’re referring to several factors, such as:  

  1. How many cameras are needed for the shoot? 
  2. What lighting is right?  
  3. Is B-roll needed to help tell the story? 
  4. How many setups/scenes need to be filmed? 
  5. How many days does the shoot require (filming and video editing)? 
  6. Does a venue/location need to be hired? 
  7. Are voiceovers or subtitles required? 
  8. Does the team need to stay overnight? 
  9. Is an actor/hand model needed? 
  10. Does the video require music? If so, what type? 
  11. How many video outputs are needed?

How many cameras are needed?

Whether you’re filming a patient testimonial, equipment demonstration or surgical procedure can be done in many ways, so it’s important to think about the shots you would like to capture so you can make the most out of the video production process.  

This can affect the number of cameras you might need for this video project which can normally fall between 1-4. 

Here’s a list of camera configurations that may be used. 

2. How will lighting affect your medical video production?

There are usually two grades of lighting that you can use in your video production, normal and enhanced. When shooting smaller spaces (e.g. interviews in offices), normal lighting is often appropriate, but when filming in larger spaces, or close to windows, it’s necessary to use enhanced lighting to balance the lighting in the scene.  

This is typically in the range between £200 and £450 per day depending on your supplier, and type of shoot. 

3. Do you need B-Roll in your medical video?

B-Roll is any additional footage that you want to add to your video and make it more dynamic.  

For example, if you’re filming a testimonial and the patient expresses how they can now ride their horse again following treatment, adding a video clip of them with their horse would add significant emotional weight and contextual value to the video. 

All B-roll needs to be planned before filming starts as it can take up to 1.5 hours to set the cameras and lighting up in a new location. This might add at least half a day to your shoot and will be something that you’ll need to account for when planning out your day and budget.  

 4. What is a scene and how will it affect your medical video production?

In medical video production, a scene refers to the different set-ups in the location where you plan to film. For example, you might film your introduction near a neutral background but then film the rest of the video in the operating theatre.  

The number of sets required can affect both the price and the length of the shoot which is why it’s critical that the time spent assembling your sets is planned upfront. It can take anywhere from 20 minutes to 1hr 30 mins+ to set up the cameras and lights for a new scene.  

Normally you can do a maximum of 3 set-ups in a day, however, it’s dependent on the amount of footage to be captured. 

If there is too much footage to capture it’s often better to move the filming across another day, as rushing can lead to scenes being missed out, causing significant issues in the editing suite and potentially re-filmed.  

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5. How long does it take to film and edit a medical video?

When predicting how long it can take to film and edit a medical device video there are a few things that you need to take into consideration. Often filming takes longer than you might anticipate due to retakes, nervous speakers or products misbehaving.  

Accurately predicting how long video editing can take does vary but in our experience, we like to estimate a minimum of three days of video editing for one day of filming. This allows the video editors to really focus on the video production process and produce the highest quality of content.  

To help you accurately guess how long your filming day might take here is a rough guide that we use to predict our shoots.  

Procedure filming – 1 day filming, 3 days editing 

Patient testimonial in one location – 1 day, 3 days editing  

Patient testimonials in two locations – 2 days, 4 days editing 

Product demonstration – 2 days, 4-6 days editing 

As a medical video production company ourselves, we price a day of filming with full post-production ranging from £8,000 – £16,300. This includes cameras, lenses, lighting and the full project team. 

 6. How will voiceover and subtitles affect video cost?

Some medical video productions need that extra element that only a voiceover or subtitles can add. If your video requires a voiceover and subtitles, there are several steps you need to take. 

Firstly, you’ll need to create a script before filming to ensure you know how much footage you need to capture for each scene. Spending a full day filming only to find out you haven’t got enough footage to cover the script is incredibly frustrating. 

Secondly, who would you like to speak in your voiceover? Each voiceover artist will have different rates and buy-out fees (allowing you to use their voiceover in the future on either specified platforms or freely across all platforms). 

The rough cost of a voiceover artist with their buyout fee (normally 100% of studio fee) and production is from £2,250 upwards. 

7. Does the team need to stay overnight?

A major influence that will affect the price of a medical filming day is the location. Most filming crews will have a base, but if your location is more than 2 hours away it would be more efficient for them to stay in the area.  

Not only will this extend the filming time, as they won’t have to factor in travel time into their day, but it will help keep your crew well rested and ready for the next day. 

This is something that needs to be considered in the budget as it will cause the overall cost to rise. 

8. Is an actor/hand model needed for your video?

If you’re doing an equipment demonstration, you’ll need either a member of your team to be a model, so they can point to everything as needed, or you can hire a model who will do this for you. This is often a good option as they’re trained to make products look good and are used to the pressure of being filmed so won’t need as many takes. In this respect, they’re worth the cost.  

9. Does your medical video need music?

Music has many functions in video and can add a huge amount of emotional depth to your video content. The right music will also help keep your video content engaging and entertaining.  You can have music created for your video but often you can use pre-recorded tracks from an audio platform and mix it to match the length of your video. 

Purchasing a music track or producing one will add between £500 and £750 to the cost of your project.

10. How will video marketing affect your production?

One of the final things you need to think about is the final version of your video and where you want to share it. Adding video marketing to your overall content strategy is a great move to improve your engagement and reach. 

But how will this affect the video production on the day? 

How your video will fit into your marketing strategy will change how it’s filmed. 

Things like: 

  • Quality of video 
  • Orientation of camera 
  • Post-production (graphics and effects) 

For instance, if you are thinking of filming a 2-hour interview and also cutting it down into small clips for social media then you’ll need to make sure these factors into your shots. 

Additionally, when it comes to social media, different platforms have different size requirements, so when exporting the video, you need to export the correct size for each platform. This will be additional time and an additional cost.  

Your marketing agency or freelancer should be able to tell you the number of outputs needed based on your intentions for the video, but you can easily look up specs on sites such as  SproutSocial. 

How can Podymos help you with videography projects?

At Podymos, we can support every aspect of your video production process to save you time for other areas of your business. 

We’re a full-service marketing agency and video production services that are dedicated to the medical device industry. We ensure your video content is on brand and in compliance with local country regulations, as well as entirely not to mention relevant to your audience. 

Book a filming day with Podymos

Do you want to add videos into your medical device marketing but don’t know where to start? Well we do!

Podymos is a dedicated healthcare marketing agency, specialising in downstream medical device marketing. Our services might be a bit pricier than non-specialised agencies and freelance teams, and that’s because our exclusive focus on the medical device space equips us with specialised knowledge and expertise that others might not offer. 

For compliant campaigns that align with your business objectives, we’re here to assist. Simply provide your contact details, and we’ll reach out promptly for a no-obligation discussion. 

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