Not only does this mean that they’re viewing the site on a much smaller screen, but also the way the website loads and how users can interact with it is different.
Considering that there are now 6.8 billion smartphones worldwide (in 2023) and 59% of global internet traffic was via mobile, making sure your website is mobile-friendly has never been more important. These numbers are climbing each year.
We’re going to dive into mobile optimisation and let you know the issues you should avoid if you want your website to perform well and provide your customers with a good user experience, which results in a higher ranking on Google.