08 Feb 24
Are you looking for a way to create more consistency in your marketing? Are you in need of a more practical place to store all your branding information?
Having an interactive brand guide is a key tool that’ll help you take your branding to the next level. This article will run through all the ways in which having a virtual brand guide can help improve the consistency of your marketing.
If you want to learn more about brand guidelines as so key, then have a look at our article on our learning hub.
An interactive brand guideline is a website or webpage that consists of all your marketing resources. From logos to brand colours to assets, your marketing materials are stored here and can be downloaded when required.
Its main goal is to keep all your marketing materials and rules in one place that you’re marketing and internal team can refer back to when needed.
One of the main ways that an interactive online brand guide can help look after your marketing is by maintaining consistency. Whether you’re a large or small company having lots of different people working on your marketing breeds space for errors, mistakes and inconsistency.
If you have multiple marketing teams, working with freelancers or agencies having an online interactive brand guideline that they can all turn to for guidance and accuracy is essential to keeping everyone on track.
Why is consistency important for your company?
Consistency is an important part of marketing as it builds on the audience’s brand recall. As a brand recognisability and recallability are key in converting your audiences into viable leads.
Not every one of your audience members is going to be ready to adopt your medical technology from you the moment that they come into contact with your marketing collateral. This is why, when they’re ready to buy, as they have experienced the problem you solve, you need to be the first name that comes to their mind. The first person that they turn to.
This can be achieved through repeat and consistent marketing. By keeping your branding, the same every time your audience comes into contact with you, you’ll be prompting their memory and further solidifying your spot in their mind.
If you want to learn more about how to be consistent in your marketing read our article.
Having an interactive brand guide can also help make sure that you are using your branding correctly. It’s one thing to know what your brand colours are, it’s another to know the guidelines for your logo placement and how your lockups or brand assets should appear.
An example of this might be that your headings are always in your brand’s primary colour and the secondary headings are always in the brand’s secondary colour. Also, the weight of your font changes for each.
Explaining how to use your brand assets is a key part of the brand guideline that will ensure that all the teams are on the same page when it comes to creating marketing materials.
Saving you time and streamlining your whole marketing process by keeping all your brand assets and information in one place, an interactive online guideline could be the next step for you?
A one stop place where you’re marketing and internal team can go to download logos and assets at the click of a button rather than hunting through your file system looking for the right folder.
Having easy brand accessibility also prevents variation in your marketing as, without these guides, your team members might try to interpret what they feel your brand is rather than what it actually is.
Another benefit that interactive brand guidelines can bring to the table is that it can introduce a new consistent standard of asset quality into your marketing. By adding only, the highest quality of images to your brand guidelines you’ll never have to settle for a fuzzy logo again, or worse an incorrect out of date one.
Whether you need to add a logo to your social media or brand a booth at a conference you can rest assured that you have sent off you’re branding with the highest resolution.
Hopefully, now you have a strong understanding of all the benefits that interactive guidelines can bring to your marketing process.
Not only will it help maintain a level of consistency and professionalism in your marketing campaigns, but it can add a cohesive feeling to all your campaigns.
If you’re interested in knowing more about this topic why not read our other articles:
• Why is consistency so important in Medical Device marketing?
• How do I maintain consistency in my marketing?
Are you looking to learn how to maintain consistency in your marketing? Want to create an interactive guide for your marketing? You’ve landed in the right place.
Podymos is a dedicated healthcare marketing agency, specialising in downstream medical device marketing. Our services might be a bit pricier than non-specialised agencies and freelance teams, and that’s because our exclusive focus on the medical device space equips us with specialised knowledge and expertise that others might not offer.
For branding campaigns that align with your marketing goals, we’re here to assist. Simply provide your contact details, and we’ll reach out promptly for a no-obligation discussion.
To find out more about our services or book a call to discuss a project with one of our expert Medical Device team, click a buttons below.
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