For other companies though, working with an agency can help them achieve better results from their social media strategy.
Social media is time-consuming. It involves lots of planning, content creation and reporting. An agency can take on all of this work, freeing up time to be spent on other important aspects of the business.
As well as that, working with an agency allows access to team members with different specialities, such as strategists, copywriters and designers.
You can still create amazing social media campaigns without these specialists, but they can certainly help to give a professional edge to feeds.
Finally, agencies have a lot of experience to offer companies. They’ve already experimented to find out what works best and are likely always looking to keep at the top of their game, always striving to improve. This takes all the guess work away from companies, so that they’re more likely to see success earlier on.