What are the best AI tools for medical device marketing? An honest review from our experiences so far

16 Jun 23

Are you looking to work smarter, not harder, when it comes to your medical device marketing campaigns? Are you wondering how AI can help level up your business and make your life easier?

Every week, there seems to be a new AI tool and update, offering endless possibilities. With so many tools out there, it can be difficult to know which ones are worth your time.

The AI revolution is here to stay. Over the past few years, a whole range of new AI tools have been developed that could be game-changing for your marketing efforts. We’ve put together a list of the top 5 marketing tools that we’ve been working with that could elevate your marketing activities.

In this article, we’ll be looking at:

  • Jasper AI
  • Grammarly
  • Otter AI
  • Bard by Google
  • Kapwing

Hopefully, this article will give you a better understanding of what AI can do to support your marketing efforts in terms of efficiency and optimisation.

  • Jasper AI

    Jasper AI is a virtual copywriter designed to create written content for its users. It connects to the internet and scans everything from blogs, articles, Reddit threads and other social posts to get a better grasp of how humans write.Similar to tools like ChatGPT or Google Bard, Jasper can help with everything from website copy to product descriptions.

    We haven’t featured ChatGPT in this article, but if you’d like to learn more, we’ve written an article on using it to increase efficiency.

  • Features

    Jasper AI has a large range of features that can be used to help and support marketing campaigns, we have broken down just a few of its features to explain how.Content generator
    With Jasper AI you can generate a whole world of content to help support your company’s marketing needs. With a few prompts and commands, it can create catered content to your needs.

    Editor and reviewer
    You can also use Jasper AI as a content review platform where you can submit your work and it can perform spelling and grammar checks, rewrite sentences for clarity and format your documents for you.

    Jasper AI also has an SEO feature which you can use to optimise your website. Suggesting and incorporating keywords into your content it should help you rank higher and faster on search engines.

    Jasper AI is not free but does offer a 5-day free trial before its paid options. The lowest package starts at £29/ month. If you want to learn more, check out Jasper’s pricing.

Looking to spend less time on your marketing?
  • Drawbacks

    While Jasper AI has lots of potential, there are some overall issues with the software that users may struggle with:Inaccuracies
    The main problem with this AI and other ones, such as Google Bard, is that while they’re connected to the internet and can produce up-to-date information, the data they work from might not be correct, just popular.

    When you request information from Jasper AI, it will scan the internet and use the data from the more relevant and popular articles, whether this article is true or not. It has no critical thinking function where it can sort the right information from popular information.

    Lack of sources
    Jasper AI doesn’t provide sources for the information that it creates; this can be a problem with medical device content, as you might need to reference your information.


Now, everyone has heard of Grammarly, but do you know its full range of capabilities?  

Grammarly is an AI-powered grammar and spelling checker that can help you improve the writing for all of your content. It scans through all your work with ease, marking up errors and even making word suggestions. 

  • Features

    Grammarly is flexible and can be used across a range of software. You can use the online version by uploading your work directly to the site, or you can download and install it on your computer to use in Microsoft Word or Google Docs. The browser plugin will also offer suggestions as you write.Grammarly has a whole host of different features that can help improve your marketing copy. Here is a list of some of the features offered:

    Grammar checker
    Spelling errors and poor grammar can appear unprofessional and may even confuse your audience, so an AI spell checker can help to protect your brand.

    Plagiarism checker
    When you’re creating content, the last thing that you want is to be accused of plagiarism. Grammarly can help to ensure that you’re not caught out with uncited sources by checking your content for anything you may have forgotten to cite.

    Citation generator
    Formatting citations can be a long and painful job, but it doesn’t have to be anymore. Grammarly has a tool that can do it for you. All you need to do is give Grammarly the correct information, and it will handle the rest.

    Paraphrasing tool
    This tool can help improve the copy in your marketing campaigns by providing suggestions for your work to improve clarity and conciseness.

  • Price

    Grammarly has a few different pricing plans aimed at students, businesses and personal use, but it also offers a free option if you do not require a higher-level analysis of your copy.The paid options range between £10 to £25 depending on if you want to pay weekly, monthly, or quarterly. The flexibility when it comes to payment of the paid plans gives their customers lots of freedom and choice.

    To learn about Grammarly’s price packages, head over to their website.

  • Drawbacks

    While Grammarly has a lot of strengths, it also has some weaknesses. Grammarly’s paraphrasing tool is useful, but it’s not as powerful as some other AI software such as Jasper AI or even ChatGPT. It lacks the sophistication to match the complex tone of voice and is limited to a few options.Grammarly also struggles with medical device terminology, sometimes not recognising industry words or phrases.

Otter AI

Otter AI is a speech-to-text transcription application that uses artificial intelligence and machine learning.

It can be used to transcribe a variety of audio and video recordings, including meetings, interviews, lectures, and podcasts. It can also be used to transcribe live audio, such as a presentation or a conversation.

  • Features

    Here is a list of just some of the features you can get with Otter AI.Real-time transcription
    Otter AI can transcribe audio or video recordings in real-time. This means that you can listen to the recording and see the transcription as it happens.

    Speaker identification
    Otter AI can identify the speakers in a recording. This is helpful for meetings and interviews, where you may have multiple people talking.

    Word-level accuracy
    A high word-level accuracy means that transcriptions are very close to the original recording, so you don’t need to worry as much about missing anything and you won’t have to spend much time making corrections.

    Searchable transcripts
    Transcripts developed with this tool are searchable, meaning you can easily find the information you need.

  • Price

    Otter AI’s most basic service has a free option, which comes with 600 minutes of audio per month and includes real-time transcription, speaker identification, and searchable transcripts.It also has several paid plans that can vary from $16 -$24 a month, each offering different features. To check out their paid plans, have a look for full details on the website.

  • Drawbacks

    Otter AI has a lot of exciting features, but does it perform as well as promised? Like many other AI tools released in the last year, it has its issues.Formatting issues
    It can struggle to find the end of a sentence. If there isn’t a clear pause after the end of a sentence, then it will just continue.

    Language limitations
    Currently, Otter AI is limited to only English, with a particular focus on English and American accents, so it struggles with accents outside of these regions.

    It’s expensive, but considering all the features it offers, it may be worth the investment, but only if you plan to use it often.

Bard by Google

Bard is Google’s latest content creation AI tool. It’s still under development, but it’s growing fast.

It can be used for creating a whole range of different content.

  • Features

    Bard has many features to support and improve your content creation and marketing.Text generation
    On command, Bard can create any type of text you require; all you need to do is ask it to generate what you want by using a set of explicit rules. One of Bard’s main strengths is that it can learn more about what you want the more you use it.

    Instead of having to constantly remind the generator of the tone of voice you want your writing to take on, Bard remembers this and uses this rule in all the work it creates for you.

    Bard can translate any text into any language, meaning you can create marketing campaigns to resonate with people all over the world.

    Internet connection
    Unlike AI tools such as ChatGPT, Bard is connected to Google, meaning it has access to the Internet, so it’s up to date with current information. What this means is that your content creation, questions, and requests that are directed to Bard are up to date with the current information on the internet.

    Currently, you only need a Google account to use Bard, so there is no price on it at the moment and nor are there any public plans for it to become a paid feature. As it’s still in the development stages, though, that could change.

  • Drawbacks

    Bard is still very much under development, so it is not at full capacity yet; despite this, it’s still learning and always trying to improve.Possibility of bias
    Bard can be biased. It’s trained on a massive dataset of text and code, which includes a lot of human biases. This means that Bard can sometimes generate text that is biased, offensive, or harmful.

    Potential inaccuracies
    It can be inaccurate. Bard is still under development, and it sometimes makes mistakes. This can be a problem if you are using Bard for important tasks, such as writing a research paper or making a financial decision.

    It can be repetitive. Bard sometimes repeats itself or generates text that is very similar to other text that it has generated in the past. This can make it difficult to read and understand Bard’s output.


Kapwing AI can be used to create an engaging and visually appealing video, animated and visual content.

It’s easy to use and doesn’t require any prior experience with video editing or graphic design.

  • Features

    Kapwing has a large range of features, including:Text-to-video AI
    This tool can be used to create a video from a text prompt. Simply type in a topic or question, and Kapwing AI will generate a video that includes video footage, transitions, background music, and subtitles.

    Image to video AI
    This tool can be used to create a video from an image. Simply upload an image, and Kapwing AI will generate a video that includes the image, text, and music.

    Meme generator
    This tool can be used to create memes from text and images. Simply enter a text prompt, and Kapwing AI will generate a variety of memes that you can customize.

    Video editor
    This tool can be used to edit videos, including trimming, cropping, adding text, and changing the speed.

    Image editor
    This tool can be used to edit images, including cropping, resizing, and adding text.

    Kapwing has two pricing options, a free version and a pro version, that can cost up to £24/month. The free version includes things like creating and editing videos and memes, exporting videos in up to 720p resolution and collaborating with up to 5 people.

    To learn about Kapwing’s full pricing plan, you can visit their website.  

  • Drawbacks

    While Kapwing is a super useful tool which allows anyone to become a video editor, it does have some drawbacks, especially when using the free version.Watermarks
    The free version of Kapwing adds a watermark to all exported videos, which can look unprofessional.

    Resolution limits
    The free version of Kapwing exports videos in up to 720p resolution, which is the lowest resolution that counts at HD, but there is a visible reduction in quality when compared to higher resolutions.

    No offline editing
    Kapwing is an online-only tool, so videos can’t be edited offline.

    Limited features
    The free version of Kapwing has limited features. Some features, such as the ability to add music and sound effects, are only available in the Pro plan.

What does this mean for you?

Hopefully, after reading this article, you’ll have a better idea of some of the AI tools that are currently out there, and you can start exploring and experimenting with these tools to find what works best for you.

Overall, what you should take from this is that if you have a problem, AI will probably have a solution. So next time you find yourself thinking, “There must be an easier way to do this!” the answer is yes, there is.

Working with Podymos

Do you want to communicate more effectively with HCPs and patients? Do you want to be able to deliver high-quality marketing campaigns as part of your larger multichannel marketing strategy? You’ve come to the right place.  

Podymos is a healthcare marketing agency specialising in downstream Medical Device marketing.

We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.

If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below, and we’ll get back to you very soon for a no-obligation chat.

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