Quick-win marketing tactics: Boosting ROI in healthcare and medical device

26 Sep 23

Learning Hub / Medical Device Social Media Marketing / Quick-win marketing tactics: Boosting ROI in healthcare and medical device

Ever felt a gentle nudge of impatience with your marketing campaigns? In search of a timely boost to rejuvenate your strategies?

Treading the path of healthcare and medical device marketing is nuanced. It’s more than just showcasing a product; it’s a journey of cultivating trust and delivering consistent value.

While building this rapport can be a steady ascent, there are moments when you seek that immediate milestone to energise the process.

While it’s essential to remember that long-term marketing strategies often yield the most substantial growth, those intermediate achievements can provide the necessary momentum.

In this article, we’ll highlight activities that can provide the quickest ROI, kickstarting growth whilst you work on long-term strategies that take time

First, is your website primed for conversion?

The quick-win marketing tactics we’ll discuss in this article primarily focus on amplifying traffic to your website, the hub of your marketing endeavours where audience conversion unfolds. However, a surge in visitors is merely a vanity metric if your site isn’t primed for conversion.

Without this foundational optimisation, directing more traffic becomes pointless in helping you achieve your goals, resulting in mere footfall increments without tangible revenue realisation.

So, a good place for you to start your website journey is the top 5 things that could be hindering your website.

Marketing activities to deliver a quick ROI

In the evolving digital landscape, businesses need to embrace multiple marketing activities to keep up with the changing needs and preferences of their audiences.

We’ve meticulously curated a selection of marketing tactics that are able to swiftly deliver ROI.

  • Email marketing

    In the vast expanse of digital marketing tools, email marketing stands out as a beacon of efficiency and immediacy. Industry-wide data suggests a robust 36% increase in ROI through email marketing, but it’s worth noting that these figures, buoyed by sectors like e-commerce, might present a more moderated picture in niche areas like medical devices.

    Its innate ability to personalise content means you’re not just reaching out to your audience; you’re connecting with them. This tailored approach, whether it’s informative downloads or enticing webinar invitations, creates a direct pathway for your audience to engage and convert on the spot.

    But the magic of email doesn’t stop there. Each message you send offers many opportunities to link back to your website, weaving a web of engagement that keeps the user journey continuous and immersive.

    As well, once you’ve laid the groundwork with well-crafted templates, the cost-effectiveness of email marketing becomes undeniable. It’s a strategy that promises substantial returns with minimal ongoing investment.

    However, like all powerful tools, email marketing comes with its prerequisites. Its success hinges on a high-quality mailing list populated with an audience that’s already engaged, if not intrigued. For companies yet to cultivate such a list, the journey with email marketing might need a more foundational start.

    Interested in harnessing the full potential of this lucrative channel? Explore our comprehensive guide on optimising email campaigns for the medical device sector here.

  • Pay-per-Click ads

    Unlike the broad strokes of other strategies, PPC is precision-focused, zeroing in on individuals actively searching with keywords that echo your business offerings. This isn’t just about visibility; it’s about engaging an audience already primed with interest, making them more poised to convert once they land on your website.

    But the allure of PPC isn’t just its targeted approach. While the organic route of search engine optimisation (SEO) undeniably holds greater value, it’s a marathon, often taking upwards of seven months to see tangible shifts in rankings. PPC, on the other hand, offers an express lane to the summit of search engine results, ensuring your business captures attention without the wait.

    However, the world of PPC isn’t without its nuances. To truly harness its potential, one must be prepared for ongoing maintenance and adjustments. It’s a dynamic landscape, where ad strategies might require frequent tweaks to remain effective. And while it promises rapid visibility, it’s worth noting that popular search terms come with heightened competition, potentially elevating costs. Yet, with a keen eye and strategic approach, PPC can be the catalyst for swift and substantial revenue growth.

    If you’re looking to use paid ads as part of your marketing campaign then check out our complete guide here on our learning hub.

  • Social media ads

    Have you ever navigated your social media feed and encountered a post that seemed meticulously crafted for your interests? That’s the power of social media advertising.

    These are strategic paid promotions on platforms such as Facebook, Instagram, and Twitter. Design an ad and select your target audience based on specific criteria like age, location, or interests. The result? A tailored advertising experience.

    The distinct advantage of social media ads lies in their ability to yield a significant ROI. With precise targeting, you’re engaging an audience already inclined towards your brand’s offerings. It’s exceptionally effective for rapidly enhancing brand visibility or highlighting time-sensitive promotions, such as events.

    Consider this scenario: You’re participating in a trade exhibition. Using ads targeted at the event’s vicinity can significantly increase visitor engagement. The precision of audience targeting positions these ads as a potent tool for short-term strategies.

  • Partnerships

    Have you contemplated forging alliances with brands that resonate with your company’s ethos? It’s a strategic initiative to amplify your ROI across diverse platforms swiftly. This can work by posting collaborative posts on social media, tagging one another in posts or creating content together such as webinars or informative videos.

    Promoting this collaboration through emails, social channels, and your website can invigorate these campaigns, driving growth. By engaging both yours and your partner’s audiences, you can elevate brand awareness among a like-minded demographic and augment conversions.

The art of patience: Playing the long game

While we all relish a swift victory to keep the momentum going, it’s important to remember that these aren’t always the best avenues to pour heaps of time and budget into.

While fast ROI tactics are temporarily satisfying, they’re fleeting when pitted against the endurance of long-haul strategies. Channelling resources into content strategies – think blog/article posts, SEO, and nurturing a devoted clientele – is equally, if not more, important.

Such endeavours don’t just rake in credibility and trust; they promise a steady revenue stream as the clock ticks. Marrying those quick triumphs with a vision for the future crafts a more robust and resilient marketing blueprint, priming you for an unbroken streak of wins.

Keen to delve deeper into strategic investments? Cast your eyes over these articles, offering a treasure trove of insights into the vast expanse of possibilities.

Working with Podymos

Are you aiming to communicate more effectively with HCPs and patients? Do you aspire to deliver high-quality content campaigns as part of your broader multichannel marketing strategy? You’ve landed in the right place.

Podymos is a dedicated healthcare marketing agency, specialising in downstream Medical Device marketing. Our services might be a bit pricier than non-specialised agencies and freelance teams, and that’s because our exclusive focus on the Medical Device space equips us with specialised knowledge and expertise that others might not offer.

For compliant campaigns that align with your business objectives, we’re here to assist. Simply provide your contact details below, and we’ll reach out promptly for a no-obligation discussion.

Ever felt a gentle nudge of impatience with your marketing campaigns? In search of a timely boost to rejuvenate your strategies?

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Schedule your 30-minute introduction call with us.

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