25 May 23
Starting work with a new agency can be a nerve-wracking time for a Medical Device company. How can you be sure that they’ll accurately represent your device? Are you going to have to spend far too much time getting them up to speed and redoing inaccurate work?
We understand these worries – Podymos was founded in response to experiencing these frustrations first-hand. So, we want to put your mind at ease by providing you with an overview of our onboarding process. You’ll get to see what you can expect when working with us, and you’ll gain an understanding of the steps we have in place to ensure efficiency and accuracy in our work.
Before we dive into our process, let’s take a look at what we mean by onboarding.
When we start working with you, we like to take the opportunity to understand who you are and how we can be most helpful to you. It’s a chance for us to review your brand materials and discuss upcoming projects.
Onboarding is a two-way process and a good opportunity to ask questions and discuss your goals and aspirations so we can help you achieve them.
Like any good relationship, getting to know each other is essential. At Podymos, the onboarding process is just that, a process.
Whereby you get to understand how we work, and we get to understand who you are, your objectives, likes, dislikes and hopes.
During the initial meetings, you’ll meet with an Account Director, where you’ll be asked questions that will help us to match you with a specialist Account Manager. Your Account Manager will then be fully briefed before meeting with you, so they can hit the ground running.
All our Account Managers come from a Medical Device background and so you can be confident that we’ll be speaking the same language as you from the start. Our aim is to be 80% up to speed with your technology before we even speak, so you only need to fill in the last 20%.
Once you have been introduced to your Account Manager, each project will have a brief call. A brief call will be an opportunity for you and us to fully explore what you’d like to achieve.
During this call, the scope of the project will be briefed, questions asked, the direction clarified, and timescales set. This really allows us to work smartly by fully exploring the brief before we start. During this call, we will also highlight any areas that may improve the impact of your project so each project delivers the results you’re after.
When we start working together, we’ll conduct a thorough review of your previous materials to gain a comprehensive understanding of your brand, messaging, and past marketing efforts.
During this process, we will request existing materials such as brochures, websites, social media content and any other relevant collateral. This allows us to gather a comprehensive set of materials for review.
We’ll also ask for any clinical information you have, such as the papers you regularly reference and your approved claims.
By conducting a comprehensive review of previous materials and involving you in the process, we ensure that our onboarding process is built on a strong foundation of knowledge and understanding. This enables us to deliver marketing solutions that effectively represent you and resonate with your target audience.
Your brand guidelines communicate who you are, how you want to be perceived, and are your company’s voice. We pay close attention to ensuring the consistency of your brand across different materials and channels.
This involves analysing elements such as logos, typography, colour schemes, and visual identity to ensure they align with your established brand guidelines and adding them onto an online platform called Brandpad.
Your Brandpad is regularly updated and can contain helpful information such as typography, logos, and colour pallets. We also use it to capture all your trademarks, lexicons and preferences. We can even update it with examples of work you like or dislike.
This is a fantastic, centralised guide for everyone at Podymos and allows us to work quickly and accurately, so you don’t have to worry about us missing important details.
We understand the importance of accurately referencing your marketing materials. We use a system called Zotero to keep all your references and documents in order.
We even add detailed notes on Zotero, allowing us to track the claims each paper supports.
This system is accessible to the whole team, making it easy to access, maintain and update your references to ensure we deliver accurate projects that are thoroughly referenced.
Everyone at Podymos has come from Medical Device industry, so your Account Manager and the team behind them will have a good comprehension of the industry, its regulations or hands-on clinical experience.
Furthermore, each member of our team has three hours of dedicated learning time a week, which is spent researching further into our clients’ fields to ensure we stay up to date with latest technologies and advancements.
This in-depth knowledge increases efficiency and accuracy as the team has worked directly in the industry that they continue to build on, so they’ll have good working knowledge allowing adopt your product quickly.
Do you want to communicate more effectively with HCPs and patients? Do you want to be able to deliver high-quality campaigns as part of your larger multichannel marketing strategy? You’ve come to the right place.
Podymos is a healthcare marketing agency, specialising in downstream Medical Device marketing.
We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.
If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below and we’ll get back to you very soon for a no obligation chat.
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