If so, you’re not alone. At Podymos, we want to ensure you understand exactly why things cost what they do, as there is a simple formula behind every project.
06 Jan 24
Are you often frustrated by agencies not providing you with transparent pricing? Or not clearly explaining why things cost what they do?
If so, you’re not alone. At Podymos, we want to ensure you understand exactly why things cost what they do, as there is a simple formula behind every project.
There are two ways we charge for our time at Podymos, and both are directly linked to the experience of the team members involved (e.g their salary band) and the time required for them to complete the project.
At Podymos, our average hourly rate is £117, which is a blend of the team involved in each project. However, this does change from project to project depending on which team members are needed and for how much time.
If you choose to work with us using hourly costs (pros and cons listed in section below) we’ll send an invoice at the end of each month. This will include all hours completed by our team on your project to date, so you always know where you are.
If you want to check how the cost of your project is progressing daily, that is also possible through our client portal, which updates each morning at 9 am.
Before we move onto project costs, it’s worth mentioning that we don’t recommend using hourly costs for any project over an estimated value of £2,500.
Why is this? Larger projects are more likely to escalate unexpectedly, as clear project deliverables are often not as well defined as they would be in an official estimate.
Project costs have the great advantage of being fixed. What you’re estimated is what you’ll pay, as long as the project remains within the defined scope.
Every project that is under a fixed project cost will have clear deliverables so you know upfront exactly what you can expect at the end. We also have a simple invoicing structure for fixed projects. For those under £5,000 we invoice 50% at the beginning and end of the project. All projects over £5,000 are invoiced in 3 parts, 50% when the project is commissioned and then 25% at a set milestone and at the end of project.
The total cost of a project can be slightly higher when fixed under a project cost as it considers the average time required to complete the project. If you have an extremely efficient working relationship with us, hourly may make more sense.
The answer to this is simple, it depends.
Hourly costs are often great for small projects that need to be turned around quickly as we can get started straight away, without having to wait for an estimate to be created on our side or a PO raised on yours.
However, there’s always a risk that the project cost will unexpectedly escalate due to ongoing revision rounds, or changes to the brief.
The benefit of a fixed project cost is you know exactly what the cost of your project will be regardless of any of these factors. However, a project fixed estimate is slightly more expensive when compared to an hourly rate project because it’s estimated based on the average cost of completing this project across all clients.
To provide a little more clarity, we’ve created a table that outlines what we charge for in each type or pricing structure.
As we’re a small specialist agency, we’re often, if not always, more expensive than freelance teams and non-specialist agencies as we have more overheads.
However, we do tend to be less expensive than larger specialist agencies, as they carry more overheads. This is of course a generalisation, however, from speaking with our clients this is where we seem to fit.
Here are a few other pricing articles, which provide a good understanding of how our pricing applies to different services.
Do you want to communicate more effectively with HCPs and patients? Do you want a high-quality website to be at the centre of your multichannel marketing campaigns? You’ve come to the right place.
Podymos is a healthcare marketing agency, specialising in downstream Medical Device marketing.
We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.
If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below and we’ll get back to you very soon for a no-obligation chat.
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