Top platforms for 1:1 personalised videos that boost sales

Video is a powerful way to build connections with existing and future customers. With so many personalised video platforms out there, picking the right one can be time-consuming. We know this because we’ve been there too.

That’s why we’ve put together a straightforward guide to the top 1:1 personalised video recording platform, so you can quickly choose the right platform to start boosting your sales today.

In these videos, you can speak to your customers directly to provide additional information and prompt them about the next steps you would like them to take.

Here is an interesting statistic that will open your eyes to 1:1 personalised video.

Did you know that 7% of meaning is communicated through the spoken word, 38% through tone of voice, and 55% through body language?

Therefore, a 1:1 personalised video provides your audience 100% of your communication, giving them the best chance of fully understanding what’s included in your email, without miscommunication. Just think how this could benefit sending proposals, booking first meetings, or sending follow-up materials / clinical evidence.

1:1 personalised video is also a powerful tool for setting you apart from your competitors. Think about the number of emails you recently received, did any of them include a video made specifically for you? I suspect not – Few companies are capitalising on these platforms now, so it is a great chance to stand out from the crowd.

Finally, most 1:1 personalised video platforms have great analytics and alert notifications, so you are notified when someone watches your video and told exactly how long they watched it for. This is great to pre-qualify prospects especially if you have asked them to do something before a meeting.

It offers robust analytics that show you how each video is performing, but more importantly, it will notify you as soon someone watches your video, so you can get back to them promptly.

With Vidyard’s Chrome extension, you can record crisp, 1080p video messages up to an hour long. Whether you choose to show your face, just your screen, or both, you will get notified the moment someone watches your video. You can easily trim your recordings, make quick edits, and even customise landing pages to reflect your brand’s style.

Vidyard offers an intelligent AI feature that helps you personalise and tailor your 1:1 videos to your specific audience, allowing you to create higher-quality content. It creates scripts to help you ensure that your narration is succinct and engaging. For those who are less confident on camera, this can be helpful until you are more comfortable.

Animate and personalise your 1:1 videos with introduction banners which can share your name, title and contact information. This simple but effective feature helps make introductions over video much smoother and more memorable, allowing you to fit more information into a short period of time.

Good editing can be the difference between a good video and a great video. With Vidyard’s quick editing feature, you can trim your videos and smooth them out with transitions, skipping over any mistakes that you have made in recording. Having this all within the same platforms helps to keep the process efficient.

One of the features that sets Vidyard apart is its real-time feedback. Insights such as who watched your videos, how long they watched them and which ones they have watched the most can be emailed to you as soon as they happen.

It can also be used for 1:1 personalised video, creating short GIFs that can be embedded in emails.

Vimeo offers several features that can be particularly useful in your sales process, especially when focusing on 1:1 personalised video.

With Vimeo, you can craft branded 1:1 personalised video content effortlessly. You can add your own logos to the video to ensure every video is uniquely yours. This not only strengthens your brand’s visual presence but also makes an impact on your potential customers.

Additionally, you can also download a chrome plugin to record your screen and speed up the whole experience, making your video creation easier and as seamless as possible.

Vimeo is also compatible with a huge range of other platforms. It is easy to embed your videos across multiple platforms, whilst still storing them on Vimeo. This means you don’t have to sacrifice the quality of your video for the platform you’re working with.

One of the stand-out features of Vimeo is its interactive capabilities, which allow your audience to take an active role in your videos. By introducing buttons and other graphics, your audience can select the information they need without having to skip through the whole video. If you want to know more head over to our interactive video guide.

While integrating interactive features will take longer, it does add another level of professionalism to your videos that will help you stand out from the crowd.

Here are some examples of interactive videos used in the healthcare section that may get you thinking:

• EMS training video
• GSK back pain busters

Vimeo’s analytics offers the usual suite of metrics, such as tracking who has viewed your video and how far through, they watched it.

Vimeo also allows you to embed your videos across different channels and allow you to collate all of the viewing data into one place, expediting reporting. Ensuring that you can look at all the data brought in across all your channels in once place.

With Loom you can add personalised CTAs to your videos to guide viewers to the next step on their customer journey. While this is something that is shared with the other two platforms what sets it apart is with Loom you can add in generative AI 3D rendering which can enhance the experience of your video.

One feature that sets Loom apart is their live streaming feature which Vimeo and Vidyard don’t have. Share your videos as you create them with Loom’s live-streaming option. This allows you to send out messages in real-time with ease and efficiency.

Loom’s analytics let you see who’s watched your video and when, plus how much they engaged with it. However, Loom’s analytics don’t set it apart from Vidyard and Vimeo, as all three platforms have access to the same types of analytics which are presented in an easy-to-use format.

Loom’s main differentiating feature is that it allows your audience to leave comments and emoji on your video for instant audience feedback. This allows you to have a conversation with your audience about the video and answer any questions that you might have missed.

While these features offer potential advantages for your 1:1 personalised video to add clarity and efficiency your sales process, their effectiveness can vary based on how they’re applied and the specific context in which they’re used. For example, if you are sending a video to your team, this comment section could be beneficial to keep everyone on the same page vs. just sending your video out to one person.

Video is an exciting tool to differentiate how medical device companies communicate internally with their teams and externally with customers. Platforms like Vidyard, Loom, and Vimeo each have distinct features, such as creating interactive videos, live video sharing and real-time analytics, but the choice depends on your company’s specific needs, workflow, and budget.

1:1 personalised video will enable you to gain the attention of your audience in a new and different way, increasing your personal email open rates and adding an extra layer of clarity through tonality and body language.

With these platforms, sales teams can track engagement, tailor follow-ups, and ensure messages resonate with the target audience.

If you want to learn more about adding video to your sales cycle, why not check out this article on our learning hub:

• 7 things to check before filming yourself online

Would you like to shorten your sale cycle and increase your closing rates by integrating 1:1 video in your sales process? If so, you’ve in the right place.

Podymos is a specialist marketing agency, dedicated to medical device. We help companies to integrate content, including video, into their sales process to rapidly shorten sales cycles and increase closing rates.

To discover how we could help your team to optimise your sales cycle with tailored content, get in touch below.

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