In these videos, you can speak to your customers directly to provide additional information and prompt them about the next steps you would like them to take.
Here is an interesting statistic that will open your eyes to 1:1 personalised video.
Did you know that 7% of meaning is communicated through the spoken word, 38% through tone of voice, and 55% through body language?
Therefore, a 1:1 personalised video provides your audience 100% of your communication, giving them the best chance of fully understanding what’s included in your email, without miscommunication. Just think how this could benefit sending proposals, booking first meetings, or sending follow-up materials / clinical evidence.
1:1 personalised video is also a powerful tool for setting you apart from your competitors. Think about the number of emails you recently received, did any of them include a video made specifically for you? I suspect not – Few companies are capitalising on these platforms now, so it is a great chance to stand out from the crowd.
Finally, most 1:1 personalised video platforms have great analytics and alert notifications, so you are notified when someone watches your video and told exactly how long they watched it for. This is great to pre-qualify prospects especially if you have asked them to do something before a meeting.