Currently, there are many platforms that offer interaction tools, and their pricing varies.
But the costs are not only about the platform. Video production is the first step in any interactive video project. If you want to learn more about video production costs, you can read our article here.
Mapping out the experience is possibly the most time-consuming step of the process. After deciding on a clear goal and target audience, the viewers’ journey should be determined, including all the paths and turns one can take in an interactive experience.
These videos are not the most affordable; however, they can be extremely valuable. According to research by Content Marketing Institute, 79% of participants agreed that interactive content can have reusable value, resulting in repeat visitors and multiple exposures.
With that said, every interactive video project needs to be priced according to video length, possible paths, the complexity of interaction tools and so on. As a guide, interactive videos start from £2,500 on top of the base filming costs.
If you’d like to find out what your project could cost, don’t hesitate to contact for an estimate.