How to make the most of calls with your Account Manager?

05 May 23

Do you have a call with your Account Manager coming up, and you want to prepare, or maybe you’re curious how these calls will work if you’re considering working with us?

To make sure you have all this information in one place, this article will focus on:

  • The role of your Account Manager
  • How often you will speak to your Account Manager
  • How to prepare for an Account Manager call

What is the role of your Account Manager?

At Podymos, your Account Manager wears many hats.

Firstly, they lead our team internally to ensure your projects are delivered to the standard we expect. This includes working with our graphic design, copywriting, web development and animation teams, amongst others, so you can focus on other business-critical activities.

Secondly, they’re the main point of quality control for your project. If your Account Manager isn’t happy, the project will go back to the specialist teams until it’s ready to come to you.

All our Account Managers at Podymos have a background in Medical Device and will act as gatekeepers for your brand consistency, clinical references, and tone of voice to ensure everything that’s released complies with your brand guidelines and accepted claims.

Finally, they’ll be your main point of contact at Podymos and will support you to develop effective strategies to meet your marketing objectives. No question is too small as the more we know about you, your brand, and your objectives, the better service we can provide.

How often will I speak with my Account Manager?

If you have larger projects, we may also request interim calls to run through comments on a project to ensure we meet all agreed deadlines.

  • Weekly or bi-weekly calls and reviews

    To make your life simpler we try to stick to the same agenda on every review call so you know what to expect and can prepare.

    A typical review call will follow the agenda below and last from 30 – 60 minutes:

    Status update on current projects and timelines.
    Run through of any feedback needed on projects.
    Briefs for new projects.
    Any internal company updates (e.g., branding, messaging, clinical references).

    If you want to understand more about review periods and how to prepare effectively, check our guide to making the most of review periods.

  • How should I provide feedback and information to my Account Manager after a call?

    This is quite simple: any method that adds clarity is perfect, so email is always better than transferring information over a call so that nothing is forgotten.

    We’ll always ask if we don’t understand something, but it’s great to get ahead of this where possible. Our article on review periods has a great section on the best ways to ensure clarity when sending updates and comments.

Want to get a deeper insight into marketing agencies?

How should I prepare for a call with my Account Manager?

As we have a well-defined agenda and our job is to make your life easier, your preparation should be minimal.

We’ll update you on your projects and ask for any feedback we need.

However, there are a few things that will help us to deliver your projects faster.

  • Ensure all feedback is collated before the call so we can quickly make your updates.
  • Ensure objectives for new projects to be discussed are well-defined.
  • Any company updates are prepared for discussion so we can incorporate these into future materials.

With all these things in place, you’re ready for your Account Manager call!

Working with Podymos

Do you want to communicate more effectively with HCPs and patients? Do you want to be able to deliver high-quality marketing campaigns as part of your larger multichannel marketing strategy? You’ve come to the right place.

Podymos is a healthcare marketing agency specialising in downstream Medical Device marketing.

We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.

If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below and we’ll get back to you very soon for a no-obligation chat.

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