The job of a marketer often includes juggling what feels like hundreds of campaigns at once. There’s email, social media, websites, research and more. It can be a time-consuming job, but having the right tools will help you to save time where possible and keep track of all your projects.
We’re going to recommend 6 of the marketing tools that make our lives easier every day. These are the tools we wouldn’t be without, because they save us so much time and help us to get the most out of our campaigns.
Almost every marketer is aware of Canva, it is one of the most popular marketing tools out there!
Making sure that everything you put out looks good isn’t always easy. Design can be time-consuming, and it requires a niche set of skills, but luckily Canva makes it easy to anyone to create professional-looking designs if you don’t have an in-house designer. It has templates for many different marketing materials, from social media posts to logo design.
Many features of Canva are free, but when you upgrade you are able to save your brand assets to easily reuse with every design you create. Remember, it is important to ensure that all your marketing materials have a consistent look, so that your brand is easily recognisable. You can read more about the importance of branding in our article “Medical Device branding: What is it and how to do it”.
Google Data Studio is a game-changer when it comes to reporting. It allows you to collate metrics from various different platforms into one report. For instance, you could have your social media date, website and email data all in the same place.
What’s great is that once it’s set up, it can automatically pull the data for you, instead of manually having to export data and loading it all into the same place. You can also personalise reports with your branding or by adding notes and comments throughout.
As a healthcare marketing agency, Data Studio is one of the tools we use most often as we deliver weekly and monthly reports for our clients. Not only do we use it demonstrate how their online campaigns are performing, but we also show them the status of their various projects with us.
In our various articles on Medical Device social media marketing, we have spoken repeatedly about how useful planning and scheduling content is for ensuring you post consistently (which is super important!).
There are various scheduling tools out there, but our favourite is Hootsuite. Not only does it allow you to schedule posts, but it also tracks mentions, comments, direct messages and provides you with insightful analytics such as the day of the week your posts are seeing the most engagement.
We’re able to manage our various clients’ social media pages across multiple platforms through a single dashboard, which saves us a staggering amount of time.
If your company is interested in boosting your ranking on Google, SEMrush is a must have! It allows you to track everything search engine related, from organic traffic to keyword rankings. It comes with loads of cool features, including a keyword research tool and SEO content templates.
You can also use SEMrush to track your social media statistics, Google ads performance and conduct competitor research, which is extremely important for Search Engine Optimisation (SEO) and understanding which keywords perform well in your market.
Our go-to feature on SEMrush is the website health check which highlights where there are technical SEO issues on a website, such as broken links and missing meta data.
81% of B2B marketers say their most used form of content marketing is email newsletters. They are a great way to reach out to your audience directly and keep your brand at the forefront of their mind. We spoke about the wonders of email marketing in our Digital Marketing Guide.
We like to use Campaign Monitor to build and schedule our emails, from newsletters to invitations. You can build multiple different mailing lists on campaign monitor, allowing you to segment your audiences and personalise the emails you send out.
Once campaigns are sent out, you are able to track open rates, conversion rates and some demographics of your audience. All of these insights are helpful for building even more successful campaigns in the future.
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As healthcare marketers, Zotero has saved us endless time and headaches when it comes to referencing and research. Everything we create needs to be compliant with Medical Device regulations, so making sure we correctly reference is incredibly important.
It allows you to easily add papers to your library to be used as a reference later on, saving all the information that is available on the page. You can also add tags and notes to references, making it easier to sort through and find the relevant information quickly. Once you have downloaded the app and added the internet browser extension, saving references really is as easy as a single click.
Zotero also has a Microsoft Word add on, which allows you to very easily add references and bibliographies to your work. The days of having to manually update all your references are gone, as Zotero automatically makes all the updates as you go.
Get the right tools for the right job
We hope these marketing tools are as helpful to you as they have been to us. Let us know if you have any recommendations!
Get in touch with us if you would like to discuss your current marketing strategy and how we could help you to achieve your business goals.
Podymos is a dedicated medical device marketing agency. We are passionate about sharing relevant knowledge to expand our clients’ capabilities. If you would like to find out more about what we do, you can visit our services page, or get in contact with us.
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