11 Aug 22 | 08:55:58
We’re here to shed some light on the best kept secrets in the marketing industry.
A marketer’s job often includes juggling what feels like hundreds of campaigns at once. There’s email, social media, websites, research and more. It can be time-consuming, but having the right tools will help you save time where possible and keep track of all your projects.
We’ve put together a list of all the best tools to help get your marketing back on track.
The tools are:
Making sure that everything you put out looks good isn’t always easy. Design can be time-consuming, and it requires a niche set of skills, but luckily Canva makes it easy to anyone to create professional-looking designs if you don’t have an in-house designer. It has templates for many different marketing materials, from social media posts to logo design.
Many features of Canva are free and are super easy and straightforward so anyone can create great-looking designs with very little hassle.
You don’t need to be a great designer to build your latest social media post, Canva comes with hundreds of different templates and assets to help you out. These are free to access and edit and can be customisable for different platforms.
However, by far the best feature of Canva is the brand kits. Canva’s brand kits lets you save all your colours, specialised templates, fonts, assets and logos all in one spot so when it comes to building a new post you have everything you need to keep your design on brand.
Remember, it’s important to ensure that all your marketing materials have a consistent look so that your brand is easily recognisable. You can read more about the importance of branding in our article “Medical Device branding: What is it and how to do it”
Whether you’re collecting metrics from various platforms, such as Google Analytics, or exporting your data on to google sheets, you can funnel it all into one place.
Reporting is essential when it comes to marketing campaigns because it allows you to reflect on what is doing well and what isn’t. With Looker Studio you can customise your report to show you the real data rather than some pre-made report that only shows you want to see.
What’s great is that once it’s set up, it can automatically pull the data for you, instead of manually having to export data and loading it all into the same place. You can also personalise reports with your branding or by adding notes and comments throughout.
As a healthcare marketing agency, Looker Studio is one of the tools we use most often. Not only do we use it to demonstrate how their online campaigns are performing, but we also show them the status of their various projects with us.
If you’re unsure about reporting or don’t know where to start check out our article on why is social media reporting important.
In our other articles on Medical Device social media marketing, we have spoken repeatedly about how useful planning and scheduling content is for ensuring you post consistently (which is super important!).
Hootsuite is an amazing website that allows you to not only schedule and post content to a huge variety of different social media platforms, but it also reports on how well your posts are doing.
There are various scheduling tools out there, but our favourite is Hootsuite. Not only does it allow you to schedule posts, but it also tracks mentions, comments, direct messages and provides you with insightful analytics such as the day of the week your posts are seeing the most engagement.
We’re able to manage our various clients’ social media pages across multiple platforms through a single dashboard, which saves us a staggering amount of time.
If your company is interested in boosting your ranking on Google, SEMrush is a must have! It allows you to track everything search engine related, from organic traffic to keyword rankings. It comes with loads of cool features, including a keyword research tool and SEO content templates.
You can also use SEMrush to track your social media statistics, Google ads performance and conduct competitor research, which is extremely important for Search Engine Optimisation (SEO) and understanding which keywords perform well in your market.
Our go-to feature on SEMrush is the website health check which highlights where there are technical SEO issues on a website, such as broken links and missing metadata.
81% of B2B marketers say their most used form of content marketing is email newsletters. They are a great way to reach out to your audience directly and keep your brand at the forefront of their mind. We spoke about the wonders of email marketing in our Digital Marketing Guide.
Campaign Monitor is an easy-to-use, build-your-own email platform that allows you to send out professional emails to your mailing list. This is a great tool that will help improve your marketing and expand your campaigns.
We like to use Campaign Monitor to build and schedule our emails, from newsletters to invitations, because it’s simple to use and looks great as well as coming with a lot of customisations. You can also build multiple different mailing lists on campaign monitor, allowing you to segment your audiences and personalise the emails you send out.
Once campaigns are sent out, you are able to track open rates, conversion rates and some demographics of your audience. All of these insights are helpful for building even more successful campaigns in the future.
For more advice on how to best run your email campaigns and take advantage of Campaign monitor check out our article on how to optimise your email campaigns in 2023.
By the way, if you haven’t already you can sign up to join our mailing list!
Zotero is a fantastic tool for marketers, particularly one in Medical Device as it allows you to keep all your important references and document information in a neat order.
As healthcare marketers, Zotero has saved us endless time and headaches when it comes to referencing and research. Everything we create needs to be compliant with Medical Device regulations, so making sure we correctly reference is incredibly important.
It allows you to easily add papers to your library to be used as a reference later on, saving all the information that is available on the page. You can also add tags and notes to references, making it easier to sort through and find the relevant information quickly. Once you have downloaded the app and added the internet browser extension, saving references really is as easy as a single click.
Once you have downloaded the app and added the internet browser extension, saving references really is as easy as a single click.
Zotero also has a Microsoft Word add-on, which allows you to very easily add references and bibliographies to your work. The days of having to manually update all your references are gone, as Zotero automatically makes all the updates as you go.
We wouldn’t be without it. It’s amazing!!!
Vimeo is a video-sharing platform that marketing teams shouldn’t be without. It’s so great because it gives your whole team access to videos and allows them to be stored safely online.
Helpful features of Vimeo include its embedding capabilities, reviewing tools and ability to post videos directly to other platforms, such as YouTube and social media. Instead of having to download and re-upload your videos, any one on your team is able to access the same video and send it to where it needs to be distributed.
The reviewing tools allow you to edit, leave comments and action changes to your video all without downloading video editing software. Although if you do prefer editing things on your computer Premier pro comes with Vimeo integration so you can export your video online straight from the cutting room floor.
Recently, Vimeo introduced interactive tools to its platform, making it even more appealing. If you’re interested, you can learn more about interactive video here.
We hope these marketing tools are as helpful to you as they have been to us. Let us know if you have any recommendations!
Get in touch with us if you would like to discuss your current marketing strategy and how we could help you to achieve your business goals.
Podymos is a dedicated Medical Device marketing agency. We are passionate about sharing relevant knowledge to expand our clients’ capabilities. If you would like to find out more about what we do, you can visit our services page, or get in contact with us.
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