6 marketing tools that will make your life easier

11 Aug 22

Looking for a way to streamline your marketing efforts? Are you looking for digital tools that can save you time and effort, whilst also optimising your campaigns to improve how effective they are? 

We’re here to shed some light on the best-kept secrets in the marketing industry. 

A marketer’s job often includes juggling what feels like hundreds of campaigns at once. There’s email, social media, websites, research and more. It can be time-consuming, but having the right tools will help you save time where possible and keep track of all your projects. 

We’ve put together a list of all the best tools to help get your marketing back on track. 

ChatGPT

Almost everyone has heard of ChatGPT which is why it has claimed the number one spot on our list. ChatGPT is a text-based AI software that can help a marketer in a whole number of different ways. From writing articles to generating images and analysing large chunks of data, ChatGPT is the ideal assistant for any marketer. 

Through a simple prompting system, you can tell ChatGPT what you need, and it can generate it in an instant saving you time without sacrificing accuracy.  

There are two versions of ChatGPT, the first is the standard version which is not connected to the internet. While this does have access to a huge amount of information, this information has not been updated since its creation in 2022.  

This, while doesn’t affect the features of the program, does mean that some information is outdated.  

The second version of the AI chatbot is ChatGPT4 which is connected to the internet. You can provide it with URLs or ask for the latest news updates and it will scan the internet and present its findings for you.  

Canva

Canva is one of the most popular marketing tools used all over the world.  

Making sure that everything you put out looks good isn’t always easy. Design can be time-consuming, and it requires a niche set of skills, but luckily Canva makes it easy to anyone to create professional-looking designs if you don’t have an in-house designer. It has templates for many different marketing materials, from social media posts to logo design. 

Many features of Canva are free and are super easy and straightforward so anyone can create great-looking designs with very little hassle. 

You don’t need to be a great designer to build your latest social media post, Canva comes with hundreds of different templates and assets to help you out. These are free to access and edit and can be customisable for different platforms. 

However, by far the best feature of Canva is the brand kits. Canvas brand kits lets you save all your colours, specialised templates, fonts, assets and logos all in one spot so when it comes to building a new post you have everything you need to keep your design on brand. 

Remember, it’s important to ensure that all your marketing materials have a consistent look so that your brand is easily recognisable. You can read more about the importance of branding in our article. 

Hootsuite

Planning and scheduling content is important when it comes to maintaining consistency across your digital platforms.  

Hootsuite is an amazing website that allows you to not only schedule and post content to a huge variety of different social media platforms but also create reports on how well your posts are doing. 

There are various scheduling tools out there, but our favourite is Hootsuite. It allows you to schedule posts, tracks mentions, comments, and direct messages and provides you with insightful analytics such as the day of the week your posts are seeing the most engagement. 

You’d be able to manage all your accounts across multiple platforms through a single dashboard, which will save you a staggering amount of time. 

SEMRush

If your company is interested in boosting your ranking on Google, SEMrush is a must-have! It allows you to track everything search engine-related, from organic traffic to keyword rankings. It comes with loads of cool features, including a keyword research tool and SEO content templates. 

You can also use SEMrush to track your social media statistics, Google ads performance and conduct competitor research, which is extremely important for Search Engine Optimisation (SEO) and understanding which keywords perform well in your market. 

Our go-to feature on SEMrush is the website health check which highlights where there are technical SEO issues on a website, such as broken links and missing metadata. 

For a complete breakdown of how you can rank on Google then have a look at our article. 

Campaign Monitor

In 2024 email marketing has an ROI of 36% which is currently the highest out of all the other digital marketing channels. Email is a great way to reach out to your audience directly and keep your brand at the forefront of their mind.  

Campaign Monitor is an easy-to-use, build-your-own email platform that allows you to send out professional emails to your mailing list. This is a great tool that will help improve your marketing and expand your campaigns. 

With a high level of customisation, and advanced settings that allow you to conduct seamless A/B testing campaigns Campaign Monitor is an excellent tool that can help expand the effectiveness of your marketing.  

Once campaigns are sent out, you can track open rates, conversion rates and some demographics of your audience. All of these insights will help build even more success for your campaigns in the future. 

If email marketing is something that you like to explore more then why not check out our other articles  

Vimeo

Vimeo is a video-sharing platform that marketing teams shouldn’t be without. It’s so great because it gives your whole team access to videos and allows them to be stored safely online. 

The helpful features of Vimeo include its embedding capabilities, reviewing tools and ability to post videos directly to other platforms, such as YouTube and social media. Instead of having to download and re-upload your videos, anyone on your team can access the same video and send it to where it needs to be distributed. 

The reviewing tools allow you to edit, leave comments and action changes to your video all without downloading video editing software. However, if you do prefer editing things on your computer Premier Pro comes with Vimeo integration so you can export your video online straight from the cutting room floor. 

Recently, Vimeo introduced interactive tools to its platform, making it even more appealing. If you’re interested, you can learn more about interactive video here. 

About Podymos

Podymos is a dedicated healthcare marketing agency, specialising in downstream medical device marketing. Our services might be a bit pricier than non-specialised agencies and freelance teams, and that’s because our exclusive focus on the medical device space equips us with specialised knowledge and expertise that others might not offer. 

For compliant campaigns that align with your business objectives, we’re here to assist. Simply provide your contact details, and we’ll reach out promptly for a no-obligation discussion. 

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