How much does Podymos outsource vs. produce in-house?

16 Jun 23 | 10:42:50

Are you thinking of working with Podymos and want to learn more about how we run projects? Are you wondering how much of your work we’ll do in-house and how much we’ll outsource?

We get asked this question more often than you would think, so we wanted to answer this totally honestly, so you can decide for yourself if we’re the agency for you. After all, deciding which marketing agency to work with is no small decision.

To answer this question, we’ll address the following topics:

  • What is outsourced marketing

  • What work does Podymos do in-house

  • What work does Podymos outsource and why

  • How do we vet our suppliers

What is outsourced marketing?

Outsourced marketing is when your agency partner hires outside specialists to complete part, or all, of your project.

This happens when your agency doesn’t have the required capability or capacity ‘in-house’ to do the work. To accommodate for this, outside specialists are commissioned to ensure that your project is completed to a high level, on time and in budget.

These specialists will normally be well-vetted and typically have an ongoing relationship with your agency, allowing them to jump in when needed.

Agencies outsource different amounts of work, depending on the breadth of their services and the capabilities of their in-house team.

What work does Podymos do in-house?

So, the big question, how much work do we do in-house and how much do we outsource?

The answer to this is simple. At Podymos, we do most of our work in-house. Our team is made up of digital and traditional marketing specialists, from the medical device industry, who work across all downstream channels from messaging and branding to content creation, social media marketing, website development and much more.

To provide a little more detail here is a list of our services that are completed fully in-house.

If you would like to learn more about any of these visit our individual service pages (linked above).

What work does Podymos outsource and why?

At Podymos we only outsource parts of four of our services: printing, video filming (editing for larger projects), photography and animation programming.

We outsource these as it’s currently too costly to bring these in-house without damaging project quality, so we use specialists to support our team when needed.

It’s important to note that we never outsource full projects, and our specialists have worked with us for years, only supporting us with certain stages of a project plan.

To explain this further, we’ve listed out what work we do in-house and what we outsource when needed.

How much do you outsource vs in-house table


While printing brochures, exhibition graphics and other materials aren’t as prevalent as they once were, it’s still needed. At Podymos, we write the copy and design all your materials before sending the print files to our printers to be produced and shipped to you.

The benefit of this for you is we often get preferred pricing options as we print so frequently.

Saying that, if you’d prefer to work with your own printers, we’ll always be more than happy to provide you with your artwork files or forward them to your preferred printer and check the proofs before the final print button is pushed.


Video is a versatile medium to work with that enhances any marketing campaign. While we do have in-house video editing capabilities, we usually reserve these for smaller social media projects. When we’re filming larger productions, we work with a specialist film crew to film and edit the footage, planned out by our team.

Our specialist film crew has been working with us for over 7 years, so really are part of the team. They seamlessly fit in with our processes and procedures, working alongside our team so every project we deliver to you is of the highest standard, on brand and fully referenced.


At Podymos, we complete most stages of an animation project in-house including storyboarding, scriptwriting, design, organising and running voiceover recordings, and full management of the project. The only part that is outsourced is programming the animation and the final render. Whiteboard animations are completed fully in-house.

By outsourcing the programming of our animations to one team, we save time and resources for our clients as we’d be unable to bring this in-house in a cost-effective way without damaging the quality of the final animation.

The animators we work with specialise in 3D anatomical animation, making them the perfect partner for our team as they can bring to life the storyboards we create with perfect anatomical accuracy.


Medical imagery comes in many forms from product and lifestyle photography to CAD renders, CGI graphics, medical illustrations and line drawings.

We produce all these fully in-house with the exception of specialist photography (product and lifestyle) and anatomical illustrations.

Whenever either of these is required, our team will work with specific specialists, still managing the project from start to finish.

How do we vet our suppliers?

At Podymos there are two values that we live by over all others – service and quality.

We believe that if we maintain a high level of service (with effective communication and fast turnaround) and excellent quality (with few errors), our business will thrive as we’ll be delivering a world-class product to our clients.

To maintain these values, we’re selective over who we work with. Since we were founded in 2016, we’ve established strong partnerships with specialists who share our commitment to excellence, reliability, and customer satisfaction. We consistently use these specialists as they are part of our team, and their work is our work.

The next steps

Hopefully, this has given you a better understanding of how Podymos runs projects. We do outsource some parts of our projects to ensure we can deliver them to a high-quality, on time and on budget, but most projects are completed 100% in-house.

If you’re looking to find out more about how we work at Podymos these articles may be of interest:

Other articles that may be of interest

Working with Podymos

Do you want to communicate more effectively with HCPs and patients? Do you want to be able to deliver high-quality marketing campaigns as part of your larger multichannel marketing strategy? You’ve come to the right place.

Podymos is a healthcare marketing agency, specialising in downstream Medical Device marketing.

We’re more expensive than non-specialised agencies and freelance teams because we only work in the Medical Device space so we have specialist knowledge and experience that other agencies may not be able to offer you.

If you want high-quality, compliant campaigns that help achieve your business goals, we’d love to hear from you. Simply leave us your contact details below and we’ll get back to you very soon for a no obligation chat.

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